Using Linkedin As A Tool For Your Business

Winning a campaign is a huge of a Deal. It is not an easy work to do. Also it cost a tons of money in order to win a campaign. Advertisement is one of the best way to promote yourself. But what you need to know before making an advertisement is What strategies should we use in order to get people's attention. There are many different strategies on making an advertisement but three best are Stacking the deck, Glittering Generalities, and Guilt by association. Each candidate are given $1 million to spend on campaign propaganda , advertisement.

LinkedIn is a rather new social network with room for growth and improvement in many ways. As the company grows, the more likely uses and enhancements will continue to grow as well. First, adding a geographical map to show people close to you who use LinkedIn would come in handy when trying to network with people in your area. Secondly, adding video conferencing would be ideal for companies who would like to use LinkedIn as a way to communicate to their current employees similar to GoToMeeting. Thirdly, trending topics and news feed following changes within your industry and circle of interests would benefit users that would like to stay updated.

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

Develop a creative name for your lemonade stand, and then explain why a name is important when you are considering branding options.

Plan your advertising campaign to be consistent and repetitive. Potential customers generally need to see an ad several times before they're ready to investigate the product or company. Companies that implement several different ad campaigns often do that to capture different market segments. However, the message of the ads remains constant. Think of Geico ads, which include the gecko, cavemen and a man asking rhetorical questions -- but the message of getting fast, inexpensive car insurance remains constant. McDonald's appeals to children with Ronald McDonald, to generation Y with "I'm lovin' it" and to parents with the emphasis on healthy foods -- while simultaneously emphasizing good food and low prices. The gecko is successful, because when a person who has seen the Geico ads needs auto insurance, that image is memorable, according to Simon Owens, author of "The Geico Gecko Meets The AOL

Advertising, defined by http://www.entrepreneur.com/ is, To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices. Advertising can come in several shapes and sizes. It can be auditory or visual. However, any good advertising company must use a variety of mediums for promotion. The Croswell Opera House is a great example of this. Recently, The Croswell Opera House presented the Croswell Christmas Spectacular. They used four different types of advertising.

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more

LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by Reid Hoffman and four others in Mountain View California. The company provides a web-based site for career management as well as professional networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing network and generating a professional reputation.

The overall marketing communications campaign is analogous to a war. The many battles within the campaign are the communications mix elements or geographical areas targeted. For example the advertising campaign is a series of advertisements, and the activities that help produce them, which are designed to acieve interrelated goal.

Their third line of business is marketing solutions, which brings in 26% of their revenue. This business segment has shown a 4% decrease from the prior year. Any organization can purchase packages for advertising space on LinkedIn.com, and can target those ads to specific groups. LinkedIn clients and members include: individuals from a wide range of industries, students, recent graduates, large corporations, small- and medium-sized businesses, educational institutions, government agencies, and non-profit organizations. (SEE APPENDIX B)

"The naming of the product, service or company is called branding. A brand or name is the label that consumers associate with your product. For this reason, a brand or name should help communicate the product's positioning and its inherent drama for the consumer" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).

The basic functionality of LinkedIn is that it allows users to create profiles, describing their work experience, schooling and training, capabilities, and a photo which is basically used as their resume. Individuals can use their profile as their resume and most employers search through LinkedIn profiles for new employees, so individuals will gain attention from employers without even applying.