Using Porter's Five Forces to Analyze Barclays

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Analysis of Barclay's through the lenses of Porter's five forces A thorough assessment of any economic agent comprises of the gradual analysis of the company through various lenses, mostly materialized in the implementation of tools such as PEST analysis, SWOT analysis, Porter's five forces analysis and so on. At this level, emphasis would be placed on the assessment of Barclay's Business Banking division, through the lenses of Porter's five forces analysis. In other words, the focus would fall on the assessment of the competitive environment in which the company activates. Barclay's is a UK based company operating in the financial market, providing banking services to individuals and corporations, as well as investment management solutions. The company is headquartered in the United Kingdom, but also operates international divisions. It was founded in 1690 and it continues to be economically stable, despite the internationalised economic crisis. The banking sector, in which the company operates, is characterized by conflicting regulations. For instance, the market has traditionally been intensely regulated, but the past recent decades have witnessed an increase in deregulation. This effort of deregulation was relevant in the context of globalization and market liberalization, and it led to the intensification of competition. In such a setting, banking institutions, among which also Barclay's, devised and implemented various strategies to boost their profits. Some

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