Essay on Using Semiotics for Branding

In the movie “Dead Poets Society” they showed examples that appeal using logos.To start,they said “words and ideas can change the world”. This is shown when everyone finds out about the Dead Poets Society .The principal and the parents thought it was insane, but the students thought it was so cool because the idea that the members in the Dead Poets Society were so different than everyone else the adults were terrified because they didn’t know what to do.The idea of them being different than the other students was unacceptable to the adults so they changed the rules and the fired Mr.keating so that they couldn’t be different.To conclude,one idea can change a lot for themselves or the people around them.

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.

While our parents offer themselves to help us grow as civilized human beings, one of the most important things they do is present to us our culture. As a small child, my parents introduced me to the world, and what a wonderful place it can or can’t be. Different traditions were taught to me throughout my years and these developed into the fundamental ideas for my lifestyle and culture. The idea of culture that we all share is extremely complex, so it is hard to define any parts of it without the use of symbolism. In order to define my culture, I selected three objects to represent me and my culture in a broad spectrum. However odd these objects may seem, I chose an aluminum ring, a computer and a Christmas stocking. These particular items

Ever wonder what opposition to cultural trends can lead someone? Ever question what kind of success can erupt from dislocating and distorting one’s work into a brand unique to no one but yourself? Pablo Picasso and Zaha Hadid were two of the most successful artists within the modernist movement. Both Picasso and Hadid laid the foundation to their success with a strong educational background. While each artist knew that their sheer talent and works would not contribute to their succession alone. Picasso and Hadid sought the importance of defining one’s brand on a global scale. Building a connection between a consumer and their product, both Picasso and Hadid knew that their talent and business practices would allow them to convey

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

The logo that I created represents a makeup brand called Beauty. In small letters at the bottom of the logo, there is a sentence that says, “There is beauty in the mystery.” Beauty is underlined in that sentence to emphasize the brand name. That sentence also represents that beauty can exist in anything. To further illustrate the brand name and slogan, the logo is a rose. A rose is typically thought about as beautiful, but most roses need sun and water to become aesthetically pleasing. The rose in the logo is shown thriving in a dark, mysterious background which is a symbol that not all beautiful things are as they seem. The intended message of the logo is that the vibrant rose in the gloomy backdrop denotes that humans themselves can be beautiful

We live in a world surrounded by brands. They are so prominent that people nowadays have an easier time recognizing brands because of their trademarks (commonly known as logos) than types of plants or trees. To the common eye, a trademark may seem simple or even an easy design, but not everyone can design a successful “logo”. There are certain guidelines that need to be followed, but the most basic and important function that a trademark needs, is the ability to speak several languages. At the end of the day, it is a symbol that needs to be able to cross language barriers, not only because it will create a brand consistency but it will give it the power to compete globally. However, a successful logo will always follow

Susanne Langer examines and differentiates symbols from signs and says that the word “meaning” is ambiguous. The word has different meanings according to different sentences that can be structured differently. The word “mean” has different functions and was never able to be correctly identified and clarified. Langer suggests that meaning has different functions such as a logical and a psychological senses, in which the logical meaning has to do with an object and the psychological meaning has to do with a symbol. According to Langer, signs are referred to objects and symbols are referred to ideas, and humans and nature are signs. However, signs created by humans are called artificial signs and natural signs. Langer believed that the terms sign subject, and object exist and are related to a ‘sign’, and in a symbol, there are four functions such as conception, object, subject, and symbol. Langer also believed that the word ‘meaning’ has three meaning which are connotation, denotation, and notable.

When people walk down a hectic city street surrounded by advertisements, they may notice those advertisements but may also have a difficult time remembering them. There is a better chance that individuals are going to remember the simpler, less detailed, logos over the big and busy logos. With all of these companies blasting their products, how is one supposed to remember them all? Many marketers, including those at Nike, have found a solution: simpler is better. For example, when children walk through store aisles, they are drawn to simple images. Those images portray all the information about the characters and toys. Those images transcend all languages and cultures. The simple Nike Swoosh accomplishes the same

Have you ever gone to a store and want to buy something for yourself and come to a decision between two items? It is very hard to make a decision. Finally, you decide to buy the item with your favorite color or brand. Sometimes your interests can affect the choices that you make. Many companies trick us into buying their products by color, size, placement, logo, and context. I chose to write about this because I always looked at logos and wondered what people drew it that way.

It is in this mythical system that signs derive their meaning (Griffin, 2012). Through these systems which society has created, signs are interpreted and evaluated by the shared meanings of society (Griffin, 2012).These mythical systems are not meant to hide the original meanings of messages but rather

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns