Using Sexual Interest For The Male Audience

1266 WordsMar 13, 20176 Pages
Numbers are staggering for advertisements in Sports Illustrated as it uses multiple hook lines to draw it consumers to their product. For Sports Illustrated Swimsuit edition, the average cost to use a full page in the magazine is 451,800 for national magazine issue according to media kit. This has significance for it uses the money well put into to draw consumers using sexual interest for the male audience. In Sports illustrated newest swimsuit edition, Direct TV takes a poke of making fun of sexual appeal of female body while also using it to for their Direct Now product. In The Direct Now advertisement, it shows a waiting room for what is to believed to be at a DMV based on the ticket number waiting line and a eye checker near counter.…show more content…
She is shown to try to act sexy and relaxed in an uncomfortable position. Her turquoise swimsuit brings a popping color to show more focus to her. The environment around her doesn’t fit making it more notable about her. This shows the parody in the advertisement. She shown to put in and position with her looks and body to sell the product for Direct TV. These ideas apply with Mock Turner as they stated, “Gamman and Makinen (1994) argued that women were accustomed to being looked at and conceived of themselves as objects. Extending this argument, we hypothesized that objectified advertising characters would appear in magazines targeted at women as well as those targeted at men” (Turner 205). This identifies the swimsuit model as a object for the audience which is the intention for Direct TV. They used in sense of Parody for which the unappealing and habitual place they put her and trying to be seducing to audience showing the strong use of what other advertisers do with objectification with women. The advertisement also is shown to use gazing. Turner pointed out the gazing issues in advertisements by stating, “Our data support the idea that male audiences were significantly more likely to be gazing at objectified advertising characters compared to gender-neutral or female audiences (60%, 24% and 16%, respectively). Advertising characters, in magazines targeted at women, were seldom depicted in an objectified way” (Turner 207). This statically shows the objectification
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