Using The Strategy Of Having Putting Customer Service Essay

"The Customer Comes Second" is an account of the management and leadership style of Hal Rosenbluth, the Chief Executive Officer (CEO) of Rosenbluth International, a global travel management firm that was founded in 1892 by Marcus Rosenbluth, Hal’s great-grandfather. The premise of Hal Rosenbluth’s management style is just as the title of the book suggests; concentrate on your employees first and your customers second. I found the management practices outlined by Mr. Rosenbluth to be innovative and applicable to all types of business, not just the travel industry. I was also very intrigued by some of the creative employment practices used by Rosenbluth International as well as their fight to stay alive in the travel

product/ service bundles to meet customer needs. How can they do this and how can

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Section 1 – Understand the factors that affect an organisation and the customer service role

There are a number of ways a business can gain a competitive edge: excellent service, top of the range products, professional sales techniques and efficient and effective marketing strategies can contribute to the business and make us a market leader. Listening to our customers and acting on feedback can not only keep our loyal customers but encourage new customers. Having a recipe that incorporates all the above is a simple but effective method.

Let’s face it. Customers really keep you in business and without them, there won’t be no revenue. In the business mind, it’s very important to take care of customers and make sure they are well-pleased because most revenue comes from repeat customers and not the new ones. This is reason why customers come first as your number priority in the business field. Next characteristic is planning.Plans can change but however it’s always important to plan your strategies. Many People think of planning as final decisions with no chance to change up your mind later and that is very wrong. There is always a way to change your plans if you notice something wrong. And also accurate planning can involve looking at some number of choices and choosing the best path to take. Sometimes It’s good to take the wrong path to get to the right one and that is a very common thing people usually don’t think of. Mistakes can occur anytime but make sure you learn a lesson or two to

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

The Customer Service Department of a Business Customer service, a department within a company, which tries to ensure that customers are happy, both with the goods or the service the business/company is providing, also the manner in which the manner they are served by employee's and the company approach towards them. All businesses need customers to buy their products and services. In order to do this company's and businesses must treat customers respectively so that'll encourage them to buy their products or service. As more and more companies compete for customers business, businesses must provide a high-quality product or service that is safe and reliable, does what it's suppose to, and offers

Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should be designed and delivered seamlessly from the customer's point of view. Customer-driven operations lead to success. Decentralized, uncoordinated customer service provision makes for a most frustrating experience for customers.

The main objective of nicola is to find the balance between customer service and resource utilization, so at nice framing ,in order to meet the demands of the customer and able to satisfy their needs ,it was necessary to have a good levels of finished stock . This actually meant that Nicola needed to have enough raw materials at all times. Thus availability of a wide variety of stock meant that she actually have an edge over its competitors. In order to use her resources , she used to make little batches of same size frames instead of one at a time and the unused stock was kept for future use .The stock which was not in use does effect her working capital but not for long because of its dedication towards her customers by meeting there demand at all times.

A customer driven organization with detailed customer relations can result in optimal effectiveness and efficiency in the workplace.

In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and