Using Visuals Essays

To me success is accomplishing the goals, doing things the right way, and doing what you love.

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

The definition of success differs from person to person. According to the “Poolside” Cadillac commercial, success is having a large house, nice family and a new car. How is that success accomplished? According to the mainstream media, success is achieved through hard work and perseverance. Not by taking extravagant vacations, or working for only a few hours a day. Success for others on the other hand could be having a large amount of free time. The media gives examples of what they think success is, but ultimately it’s up to the person to decide what is success is.

For the photograph that I took, I decided to follow Weston’s theme and photograph an organic object with interesting features. I needed to find something with a vivid texture so that the photograph could allow the viewer to almost feel what I could. I searched throughout my room until finally, I found what I was looking for. It was a shell from the Pacific Ocean that I had brought back with me from Mexico. The shell had off-whites blended into browns and reds. It also had ridges running from the origin of the shell, to the outside. I found the situation to be somewhat ironic considering that Weston had lived in Mexico taking photographs, and also took pictures of shells.

My first thoughts upon seeing this painting is the ambitious use of light, particularly the use of manmade light as a contrast to the dark night time surroundings. I think that this is intriguing, and this is one of the pieces in particular that drew me towards Hopper as an artist.

Different Visual Illustrations in Perception How can visual illusions illustrate top down processes in perception?

The Starry Night Over the Rhône is a painting finished by Vincent van Gogh in France September 1888. The style of this painting is Impressionism. The background scene has a beach sailboats a couple walking on the beach and a dock in the distance and a town. The description of the painting is that Vincent van Gogh patented a calm night at the beach.

Guided imagery is as old as psychotherapy itself. However, as a relatively new approach in the United States, guided imagery is experiencing a real wave of respect and is part of the cutting-edge process in the new mind/body medical procedures. There are many names for this process: visualization, mental imagery, guided affective imagery, active imagination, and interactive guided imagery.

Brand orientation is an additional degree of sophistication. To be brand oriented is market orientation ‘plus’.” (Urde, 1999, p. 118). Has the understanding of brands, the role of brands, and the management of brands fundamentally changed, or are these examples just anomalies: that is, rare exceptions to the rule that can be disregarded? Kuhn (1962, 1977), discussing paradigm shifts, describes a change of practice, the theoretical applications and the set of fundamental rules that define an area or discipline. In a narrow sense, identifying a shift in a paradigm is about ideas expressed in textbooks, while in a broader sense, it can be viewed as what is seen as the theoretical foundation of a given area. It is now vital to backtrack for further reflection on developments within the area of strategic brand management. For example, if an older edition of a marketing textbook by Kotler were to be compared with a more recent edition of a reader on strategic brand management by Kapferer, what conclusions could be drawn? If attention is paid to ‘new‘ concepts such as identity, brand equity, core values, corporate branding, internal branding, employer

Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points

In 2001, Morland et al. (2001) investigate the impact of visual dysfunction on cortical visual responses with three different studies. This studies differ in the sense that the subjects have visual deficits that are expressed at different levels of the visual system. First, they describe the effects on the cortical visual maps of abnormal retinal receptor distributions that are found in rod monochromacy (only possesses operating rod photoreceptors). Subject KN, aged 56 year old has a complete absence of cone photoreceptors. KN also has a central scotoma which has been estimated to be between 10 min and 1º, but estimates are error prone due to nystagmus. The results show that the cortex undergoes a remapping whereby the regions that would normally

Success is defined as the accomplishment of an aim or purpose. We live in a world where success is viewed as gaining popularity or earning large amounts of money, but is that truly the aim or purpose everyone is looking to achieve? The word success is far from universally understood because everyone has different aim or purpose they are looking to achieve. While many people view success as popularity or large amounts of money, I believe that success is an elusive state of happiness and content in a person’s life, but success can also be elusive to the people we say as successful.

Using materials from your own research, lesson materials, readings from the recommended text and other articles posted on Blackboard to inform your discussions and provide a theoretical background for your findings,

Elliott, R. & Wattanasuwan, K. 1998, "Brands as symbolic resources for the construction of identity", International Journal of Advertising, vol. 17, no. 2, pp. 131-144.

Strategic Brand Concept-Image Management Author(s): C. Whan Park, Bernard J. Jaworski, Deborah J. Maclnnis Source: The Journal of Marketing, Vol. 50, No. 4 (Oct., 1986), pp. 135-145 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251291 . Accessed: 05/05/2011 16:31