Essay on Utah Symphony and Utah Opera: a Merger Proposal Case Study

8795 Words Nov 3rd, 2012 36 Pages
Utah Symphony and Utah Opera: A Merger Proposal Case Study
William Bailey
As Chairman of the Board of the Utah Opera, William Bailey has a pivotal role in the Utah Symphony and Utah Opera merger proposal. Mr. Bailey seemed to understand the financial and operational differences of the two organizations. As he stated, “the opera had a reserve fund and was financially stable and because of the business model could be flexible and adjust the size of the opera or eliminate projects that had not reached their fund-raising goals. The symphony on the other hand, was a 52-week orchestra with no flexibility.” The merger may devastate the financial stability that Utah Opera currently enjoys. With the current financial state of the Utah
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Abravanel’s opposition of the proposed merger (Kreitner & Kinicki, 2010). In relation to persuasion, how will Maslow's theory apply to this situation? This question is especially difficult because so little is known about the reason why she is opposing the proposed merger. Persuading Mrs. Abravanel to change her mind about the merger will rely on Scott Parker to appeal to her needs.
In applying Maslow's theory to appeal and persuade Mrs. Abravanel, Scott Parker must decide what would be effective. This include predicting the needs level of Mrs. Abravanel. A person in her standing may not have to worry about basic (physiological), security or safety needs. These needs should have been reasonably met; however, she is anticipating the potential pressures of the other levels of needs. The basic needs are of low¬ importance and are not motivations for her to oppose the merger. However, some individuals are motivated primarily by social, esteem, and self actualizing needs. The needs to be loved, to be accepted, and to belong are fulfilled when people join clubs, churches or temples, organizations, etc. These needs must be satisfied before a person can act unselfishly or in the case of Mrs. Abravanel, to change her mind and support the proposed merger.
Maslow (1943) indicated that people “attempt to seek safety and stability in the world in the very common preference for