Utilitarianism is a theory aimed at defining one simple basis that can be applied when making any ethical decision. It is based on a human’s natural instinct to seek pleasure and avoid pain.
Utilitarianism, or the Greatest Happiness Principle, states that the morality of an action should be judged based on the extent to which it produces happiness, or the opposite of happiness—an action is good as long as the result is happiness, and deemed bad if it results in pain. A clearer understanding of what Utilitarianism is can be gained by John Stuart Mill’s characterization of what it is not. He states, “I believe that the very imperfect notion ordinarily formed of its meaning, is the chief obstacle which impedes its reception; and that could it be cleared, even from only the grosser misconceptions, the question would be greatly simplified, and a large proportion of its difficulties removed” (Mill, 2007, p. 4). In defining Utilitarianism, Mill dispels common misconceptions that are held about Utilitarianism in order to give the reader a clearer understanding of the doctrine and the rationales that support it.
An action is morally required in utilitarianism if it maximizes happiness for the greatest amount of people. Morality is based on the presence of pleasure, and the absence of pain. However, Mill categorizes pleasures into lower animal pleasures and higher human pleasures. Only humans can experience higher human pleasures uniquely but they can also experience lower animal pleasures as well. Mill argues that higher human pleasures significantly contribute
The Utilitarianism moral theory is based on the amount of pleasure or pain an action causes you and the people involved in your action. In the reading Utilitarianism,
Utilitarianism considers the pleasure and pain of every individual affected by an action. It also considers everyone to be equal and does not permit an individual to put their interests or relationships first. After this it attempts to provide an objective, quantitative method for making moral decisions. Utilitarianism is not able to assign quantitative measures to all pleasures and pains, and does not address the issue of some pleasures and pains that cannot or should not be measured-such as human life or human suffering.
For utilitarian philosophers, happiness is the supreme value of life. John Stuart Mill defines Utilitarianism as a theory based on the principle that “actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure and the absence of pain; by unhappiness, pain and privation of pleasure” (Mill, Utilitarianism). This meaning that utilitarianism is determined by the calculation of happiness, in which actions are deemed to be good if they tend to produce pleasure, a form of happiness. On the contrary, they are evil if they tend to promote pain. Not only does Mill regard to the end product of happiness in actions, but also considers the motives of such actions. In his argument, Mill defends the idea that happiness as the underlying basis of morality, and that people desire nothing but happiness.
Utilitarianism is a normative ethical theory that holds the morally right course of action in any given situation is the course of which yields the greatest balance of benefits over harms. More specifically, utilitarianism’s core idea is that the effects of an action determine whether actions are morally right or wrong. Created with the philosophies of Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873), Utilitarianism began in England in the 19th Century. Bentham and Mill built their system of Utilitarianism on ancient hedonism (pursuing physical pleasure and avoiding physical pain). Although both of these philosophers agreed on the basic principals of Utilitarianism they disagreed on what exactly hedonism is.
Jeremy Bentham and John Stuart Mill are known for their theories about utilitarianism. Both of them agree that the ethical right thing to do would be to maximize utility in any given situation. Yet, both of them disagree when it came to defninig pleasure. Bentham’s theory generalizes pleasure as just the same type of emotion felt by anyone and in any situation. Mill’s theory on the other hand stated that there are two different types of pleasure: the higher intellectual pleasure and the lower physical pleasure
Mill writes of utilitarianism in the eponymous work Utilitarianism. According to his work utilitarianism is a means of deciding the moral value of actions. Mill’s theory takes a consequentialist view of actions, saying that the moral worth of an action is decided by the outcome, or consequence. This decision of moral worth is determined by whether the outcome maximizes happiness and minimizes the reverse of happiness. Mill writes that “actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.” Happiness is defined as pleasure and the absence of pain according to Mill, and the action must be considered for the outcome it brings to the most people. This happiness, or pleasure and lack of pain,
In “Utilitarianism,” John Stuart Mill responds to several objections to the utilitarian view, but what exactly is the utilitarianism view. Utilitarianism is the view that an action is good to the extent that it produces the greatest possible overall happiness or utility. According to Mill, utility is the pleasure itself and the absence of pain. What this means is that pleasure and the absence of pain are the only things desirable as end in themselves. It's the only things that is inherently good. A good example of utilitarianism would have to be about the Trolley Problem or to me gay rights. With gay rights, legalizing gay marriage would cause the greatest amount of happiness. Therefore, any circumstance, event, or experiences is desirable only if it for pleasure.
Utilitarianism is the ethical belief that the happiness of the greatest number of people is the greatest good. Jeremy Betham and John Stuart Mill are two philosophers that were leading advocates for the utilitarianism that we study today. In order to understand the basis of utilitarianism, one must know what happiness is. John Stuart Mill defines happiness as the intended pleasure and absence of pain while unhappiness is pain and the privation of pleasure. Utilitarians feel the moral obligation to maximize pleasure for not only themselves, but for as many people as possible. All actions can be determined as right or wrong based on if they produce the maximum amount of happiness. The utilitarian belief that all actions can be determined as right or wrong based only on their repercussions connects utilitarianism to consequentialism. Consequentialism is the belief that an action can be determined morally right or wrong based on its consequences. Just like any other belief system, utilitarianism faces immense amount of praise and criticism.
Utilitarianism is one of the most commonly used ethical theories from the time it was formulated by Jeremy Bentham and John Stewart Mill in the nineteenth century. In his work, Utilitarianism, Bentham “sought to dispel misconceptions that morality has nothing to do with usefulness or utility or that morality is opposed to pleasure” (MacKinnon, 2012, p. 53). To simplify the utilitarian principle, which is one of utility, one can surmise that morality is equated with the greatest amount of utility or good for the greatest number of people (MacKinnon, 2012). Also, with its orientation to the “end or goal of actions” (MacKinnon, 2012, p. 54), Utilitarianism thus, espouses the consequentialist principle, e.g., the evaluation of any human act lies not so much in the nature of the act or the drive behind the act but rather the result of the act (MacKinnon, 2012).
John Stuart Mill adds more arguments to Bentham’s view of Utilitarianism, which are important factors to consider when discussing this topic. Utilitarianism is the idea to promote the greatest happiness to the general society as opposed to oneself (Mill, 114). Each pleasure is said to have its own difference in quality, so people are able to make the choice between two pleasures (115). Mill believes mental pleasures reign more important than bodily pleasures seeing that bodily pleasures are seen as inferior to the greater good (115). It takes a higher grade of pleasures to make a human satisfied and pleased. “It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied” (116). An important factor for choosing higher pleasures over inferior pleasures is that you only have time for one pleasure and if you chose the inferior pleasure it will be wasted (117). However the standards of what is right and wrong are not decided by the person’s own happiness but the happiness of everyone who is concerned in the decision (117). Being a Utilitarian forces you to stay an
Utilitarians believe that whether an act is right or wrong depends only on the consequences it produces. An act that results in at least as much pleasure or well being as other alternative acts is right, and vice versa. In other words, any act that does not maximize pleasure is morally wrong. Even though utilitarian ethics often clashes with conventional norms, the conflict has no direct moral relevance to the action.
This means that a slight change in consumer demand can hurt Ford’s profits dramatically. The average accessibility of replacements allows customers the choice to go elsewhere. This strongly suggests that Ford needs to increase customer gratification to deal with outside elements.