V G Siddhartha Coffee King

1622 Words Apr 6th, 2011 7 Pages
V G Siddhartha Coffee King of Karnataka‚Chairman of ABCTCL

Name V. G. Siddhartha Hegde
Company ABCTCL
Education Msc( Economics)
Head quarters Bangalore
Industry Agriculture, Distribution, Retail
Country India

Some facts
Coffee Market in India » Non Traditional coffee Market » Grows 4 % of world coffee » Consumes 30% of coffee produced » Coffee culture unknown until late 1990 » V G Siddhartha’s family has been in the coffee business for more than 130 years » The group owns 7‚000 + acres and manages another 3000 acres » ABCTCL are the largest producers of Arabica coffee in Asia » Cafe Coffee Day has 760 cafes in 115 cities in India
Current responsibilities: Strategise value creation for shareholders and
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Siddhartha‘s company Sivan holds 80 per cent in GTV.

GTV has now set up a global technology village on a 59– acre technology incubator park in Bangalore‚which will provide its companies office space‚communication links‚recreational facilities and even a commercial centre.

He says‚"When coffee trading was liberalized in the 1993‚I doubled the money I had invested in the plantations within a year."

Birth of ABCTCL
ABCTCL was born in 1993‚ a company focused on coffee exports.

Next came the task of selling coffee directly to the consumer through neighbourhood Fresh and Ground (F&G) stores. The success of these stores was indicative of the potential of coffee retail.

In 1996‚the first CCD store opened on Bangalore’s crowded Brigade Road‚where a coffee and an hour of Internet surfing cost Rs 100. In doing this‚Siddhartha and his team went against the better judgement of his MBA friends.

"Then‚I thought selling coffee in bulk as a commodity without branding had no future‚" continues Siddhartha. So he started special retail outlets for his branded coffee powder all over Karnataka. He now has 18 outlets in Tamil Nadu‚20 in Andhra Pradesh‚6–7 in Kerala and about 90 all over Karnataka.

Siddhartha certainly seems to be blessed with that special intuition that