VRIN Analysis For Intercontinental Hotel Industry

The most important factor for a successful organisation development is the organisational culture. This includes CEO, managers and employees. In order to understand the organisational culture and to assess the positives and negatives of the working environment an evaluation method need to be applied. This can include staff reviews, 360 degree feedback and training assessment to check if the training provided is producing the required learning results. Other important factors include:

Making tourism more sustainable is not just about controlling and managing the negative impacts of the industry. Tourism is in a very special position to benefit local communities, economically and socially, and to raise awareness and support for conservation of the environment.

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

Heritage Hotel Auckland opened in 1998 and 1999 belongs to the Dynasty Hotel Group (DHG), which is part of the

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

Sustainability is important to maintain the way humans and nature are treated to have healthy organisms and reproduction. Unfortunately, nature and animals are not treated the way they should be. Many livestock are forced reproduced and kept in unlivable conditions. Plants are overwatered or left in drought and given GMO’s to survive. There are many different ways we can change our ways and allow organisms to survive naturally without the use of pesticides and animals to live happy. If a hotel practiced sustainable practices they would be very well known and enjoyed in the community.

Looking at the production concepts, they have taken into account the segmentation market as a whole, which has leaded them to keeping costs at a reasonable price just so it’s affordable for their segment market. With the prices being reasonable but not cheap, HI is able to use products which can offer better quality and performances. This has given the hotel brand the advantage to not be classified as a low budget hotel such as other high street hotels; Travel Lodge and Premier Inn, whereas these hotels will not use quality as an essential.

From an environmental perspective, it is apparent that the world is starting to realise that increases in tourism are having a negative impact on the environment. This is due to increases in energy consumption, which in turn heightens the effects of global warming (Neto, 2002). There are many controls that governments are trying to put into place, such as flight rationing (Liverpool Business School, 2009). However, it can be argued that these have not really begun to have a significant effect on tourism, as they are still insufficient to dampen demand. It may become a problem in future years, as the number of controls is likely to increase. Perhaps the largest environmental factor would be natural disasters, like Hurricane Katrina (Cashell, 2005) and the tsunami that hit Asia in December 2004 (Birkland, 2006). These will impact negatively on people’s confidence in visiting places that have been hit severely by such disasters.

Many hospitality industries are doing their best to be sustainable and green. Even though there are many issues hospitality industries are facing. Sustainability includes not only environmental issues but also preservation of local cultures. The industries are still struggling to find measurements and benchmarks for “green” operations generally and energy conservation specifically. Food service operations also face sustainability issues, complicated by guest interest in healthy food and local sourcing. Hotel industry processes and their related resource consumption in hotel operations have some form of environmental impact (Singh, Houdre,

Ibis focus on the CSR concept by the support of Accor Hotel Group. Presently Accor is the leading hotel Group and one of the largest hotel chains which manages about 4000 hotels worldwide. Accor Hotel Group is a a well established organisation in hospitality industry and it arrange capital and related resources to support Ibis do a series of activities about CSR (Accor Hotel Group, 2015). By the support by Accor Hotel Group, Ibis is well placed to make social development which was involved in CSR program across the world in October 2009 (Walter, 2007). Accor Hotel Group believes its business can contribute to the social and economic growth of countries, regions and cities and enhance the level of wealth, heritage and culture. In 2006, Accor started with the social and environmental project known as the “Earth Guest Program(2006)” to prevent the environment meet the threaten by major health hazards (Matten et al, 2008).

Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added services as well as maintaining an untarnished, reputable brand name and image.

With numerous meanings given to organizational culture, scholars claim that the field is grounded in the shared assumptions, attitudes, and behaviors accepted and enacted by employees within an organization, which affect its performance and overall welfare (Belias & Koustelios, 2014). Another widespread definition of organizational communication often used by organizational scholars states that: “Organizational culture is the pattern of basic assumptions that a group has invented, or discovered in learning to cope with its problems of external adaptation and internal integration, and that have worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems” (Schein, 2004, p.3). A simpler definition of organizational culture claims that the culture of an organization is the study of specific systems of meaning within an organizational setting (Gabriel, 2010).

The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Tourism and the environment have a very complex and interdependent relationship. Today, tourism is one of the largest industries in today's