Value And Value Of Nescafe

1555 Words7 Pages
Today, a cup of coffee can be found on every houses world wide and with different kinds of coffee, such as espresso, cappuccino and latte. 'value' is the way in which the consumer views an organisation's product in comparison with competitive offerings. There are so many kinds of coffee world wide, but the most famous one is the instant coffee . and one of the famous brands on that is Nescafe.
Nescafe is one of the largest brands in instant coffee made in the world made by Nestle.
Nestle is one the leading Nutrition, Health and Wellness company. founded in 1866 by Henri Nestle in Vevey, Switzerland, where its headquarters are still located. The company employs 2,80,000 employees and have factories and operations in almost every country in the world. Nestle sales for 2009 were CHF 108 bn. One of its famous brands is Nescafe. Nescafe is a brand of immediate coffee made by Nestle. Nescafe coffee appears in many different customs, flavors and sizes. After eight years into development, the coffee powder was
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For coffee, the chain is often complex, and different in many countries but typically includes: - growers - regularly working on a very small plot of land of just one or two hectares. Many do some primary treating (drying or hulling) themselves. - intermediaries - intermediaries may be involved in many features of the supply chain. They may buy coffee at any phase between coffee cherries and green beans, they may do some of the main processing, or they may gather together necessary quantities of coffee from many individual farmers to carriage or sell to a processor, another intermediary, or to a dealer. - exporters - they buy from co-operatives or sales and then sell to dealers. Their expert know-ledge of the local area and fabricators generally enables them to assurance the quality of the
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