Value And Vision Of Starbucks

The Starbucks mission statement (“Our Starbucks Mission Statement,” 2011) comprises two important elements (a) an overarching statement of purpose, and (b) a set of “guiding principles” that interpret the meaning of the mission statement relative to six important aspects of the company’s business model (See Appendix for a complete description of the Starbucks mission statement). The overarching mission statement – “To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time” – explicitly conveys the firm’s intent to extend its global presence

Company Q is a small local grocery store chain that has a poor attitude toward social responsibility. After reviewing the given, I feel the chain is more committed to profit than social responsibility. Most companies are in a business to make a profit, however, the difference in what is considered reasonable and what is considered ridiculous comes into play. Most people start companies because it something they are interested in and to make a living. In today’s society the line between outright social responsibility

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality

Moreover, the growing number of conscience consumers was highlighted in a recent Bursen-Marsteller report; “people will more likely choose a product that supports a social cause when choosing between otherwise similar products” (Penn, Schoen & Berland, 2010). These average consumers daily decisions are slowly but surely being influenced by social concern and responsibility. Finally, the critical issue for Company Q is the social responsibility to its customers, who looks to business to provide them with satisfying, safe products and respect their rights as customer.

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver

Starbucks celebrates 40 years with 17,000 stores in more than 50 countries (Goals & Progress, 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee, neighborhoods where the company does business, and they care for the environment (Goals & Progress, 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but also for the enhancement of the stakeholders and the communities the company impacts. Starbuck’s mission statement is “to inspire and nurture the human spirit. As said by Howard Schultz, Chairman, President and Chief Executive Officer, in the 2010

Starbucks will be the first come in your mind when you want to have a cup of coffee. Don’t you feel curious about why is Starbucks so successful? This report explains how Starbucks take advantage in consumer purchase decision making process, how does Starbucks attract customer, how does Starbucks segment its market and new trends in society affect purchasing process.

The understanding of Starbucks is that ethical behavior and protocol is imperative to ensure a good working relationship within the company. This not only includes conducting oneself correctly with coworkers but also with all the clients they serve. Within the same Standards of Business and Conduct material is additional information for the partners, which include information that will enable them to make the right choices when faced with a difficult and possible ethical dilemma:

Partners at every level are empowered to make ethical decision that affect the image of Starbucks. Starbucks publishes ethical guidelines and trains its partners

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

In October 2012, Starbucks Corp’s senior vice president addressed a large crowd of company managers and leaders and recited the following “ "I can 't tell you all how humbling it is to be on this stage ... knowing all the work and care and love that went into this coffee that now sits in your hand” (www.hreonline.com). This pronouncement by executive management exemplifies the value that Starbucks not only places on it employees but on strategic human resource management. The company has deliberately set a tone in which each employee recognizes the value of their effort and how it is integrated into the final product.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

Starbucks is one of the top leading coffee sellers in the world. With more than 17,000 stores in more than 55 countries, Starbucks has created the ultimate brand and coffee shop (Ferrell, Fraedrich, & Ferrell, 2015). Building Starbuck’s name was a process performed by the founder Howard Shultz that focused on quality ethics and good coffee. One of the main aspects of Starbuck’s culture is its mission. Starbucks brand has been ranked number 16 in the Fortune’s one hundred companies to work for because of its honorable, ethical back-round (Lemus, von Feigenblatt, Orta, & Rivero, 2015). However, like all businesses, Starbucks has encountered some ethical issues along the way of their success.

The restructuring at the executive level provided Starbucks an opportunity to make transformational initiatives focused on customer experience and leveraging of resources to maintain sustainability and a competitive advantage over external threats. Weatherup (as cited in Harris, 2008) a Starbucks board member acknowledged the contributions and visionary leadership to the unique and innovative value-driven focus on the customer experience Schultz has executed. In today’s volatile corporate environments, it is imperative for organizations to reestablish credibility and ethical practices by implementing value added strategies. Frederick (as cited in Klenke, 2005) suggests that an organization’s social role is to learn acceptable behaviors through volunteer social responsibility and ethical principles. Furthermore, Hitt (as cited in Klenke, 2005) suggests that leadership and values are conducive to effectiveness.

Coffee is become a part of our lives. You can see the people who holding coffee and drinking on the street. For me, the coffee is a big part of my life and I can call myself as a coffee addicted. I usually drink 3 cups of coffee in a day and I most drink the Starbucks coffee. Because I can easily find stores which are located almost every street and use an app to buy it. The Starbucks is one of the most famous worldwide coffee brand, which is operating in 68 countries. In 2015, Starbuck Corporation has committed to 25,000 partners by 2025, and has 22,519 total stores (“Starbucks”). Within 5 years, Starbucks significantly improved their operating performance by expanding products, developing technologies, and providing great customer and employee services.