Value Chain Analysis

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1.0 Introduction.
Information technology is an emerging concept and various organizations are adopting the concept in their businesses. In order to remain at the fore front in the current dynamic world, then an organization should adopt the various application of information technology. This will put the organization at the forefront in terms of innovation as well as give the organization a competitive advantage (Hitt & Robert, 2011, p.10).
Value chain analysis is a model that was developed by Michael Porter to help an organization develop a strategy for its organization. Michael porter suggested that organization activities can be grouped into two major categories which include
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* Operations. The company has a well secured online transaction system where customers get to create an account and using their accounts, they can stream movies and television series of their choice. * Outbound logistics. These are activities that will ensure the consumer gets the final product. The company uses an online outbound logistic with the internet being the main means of delivering the product to the consumer. * Marketing and sales. The company has various marketing strategies. Through the advertisements placed on their websites, the company is able to market its products. Also, the company runs some offers where registered members are given a discount if they watch a certain number of video streams. * Services. The company has high standard of services and security of information is of high integrity. Consumers’ online accounts are safe, and consumers are always guaranteed of the service they are interested in (Pride & Ferrell, 2012, p.25).
The company’s support activities include the following; * Technology development. The company has a high state of the art technological platform that ensures timely delivery of services to consumers. The company has its operations in most countries that have high speed internet speeds. Since the company deals with online streaming, the company uses high internet connections speeds like the fibre optics. This is aimed at having the timely delivery of service to the

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