Value Chain Analysis of Google Inc

856 Words3 Pages
Value chain analysis of Google Inc. Google is an undisputable leader of the IT industry, with developments in both software application, as well as hardware devices. The operations of the company have ensured it tremendous success within the international market place, but have also raised several challenges. One specific challenge in this sense is represented by the value chain of the firm, which virtually has to ensure the products and the services are created within optimal conditions, that they reach the end consumer and support the company in attaining its overall objectives through the creation of value for the numerous categories of stakeholders, e.i. employees, customers, share holders and so on. At a general level, the value chain can be defined as: "A high-level model of how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers" (Investopedia, 2012). The value chain is composed from two distinctive parts. On the one hand, there is the set of primary activities, which basically ensure that the products and services at Google are created and delivered to the end consumer. Some examples in this sense would include the completion of the software system behind the search engine or the manufacturing of the Google devices, such as the telephones, the tablets or other such gadgets. On the other hand, there are the secondary activities, which are often more salient and less
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