Apple Inc. is a multinational corporation based in Cupertino, California founded on 1st April 1976 and incorporated on 3rd Jan 1977. Apple Inc. which is formerly known as Apple computers designs and develops personal computers, consumer electronics, commercial servers and computer softwares. Company’s main product line includes personal computers which are known as mac, smartphone series- iPhone, iPod and iPad. Apple has its own retail outlets known as Apple stores. With the 31st anniversary of the first Macintosh computer which went on Jan 24th 2015, if we take a look back in time at the evolution of Apple products, most have been a notable leap forward while some were famous flops. Evidently Apple has come up with kind of products that …show more content…
We can quantify the value of any company through customers’ willingness to pay. Value proposition is a positioning statement which shows the benefits the company is going to provide to its customers by selling the product or service. Apple has been developing and designing its own operating system, hardware, application software, and services and it provides values to their customers through their unique products and services with superior ease-of-use, seamless integration, and innovative design. Apple is the most valuable computer maker in the world. It is the most valuable brand in the world with sales over $199 billion and market cap over $741.8 billion. This is the most important value to its shareholders and brand …show more content…
IT means target a specific group of consumers and do everything to satisfy the needs of those consumers. Apple has positioned itself as the premium brand and for premium users. As a result, Apple's culture and internal activities are structured to meet the needs of these customers, strategists call this needs-based positioning. Apple has thus created a culture and a set of activities to differentiate itself from rivals in order to meet the needs of their target customers. Apple has tried to satisfy every need of the premium consumer segment by providing various ranges of hardware and softwares instead of targeting all the consumer
Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). It has developed from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016).
Apple Inc. is an influential and pioneering American multinational corporation that designs and manufactures consumer electronics. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, having the headquarters situated in Cupertino, California, United State to develop and sell personal computers. It merged as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Leading the charts of the retail market in terms of sale Apple has 453 retail stores in 16 countries and an online store available in 39 countries.
Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.
iCloud the Safari web browser, and the iTunes media player. Also, Apple Inc. is one of the
Value Creation by Focus and Cost Leadership: Apple has outsourced his production as to reduce its operating cost to third party through vast economies of scale. Original Equipment Manufacturers (OEMs) is the company that Apple has outsourced with. Apple focuses on user interface and industrial design to making a product that not only the highly innovative but also the user-friendly and stylish in nature. Apple has a command on higher price than average price due to highly personalized and people friendly
Apple, incorporated. Created by innovative CEO Steve jobs (who recently passed away) and with the support of Steve Wozniak, is now a multinational corporation that’s focuses on consumer electronics, computer software, and commercial servers. With its broad line of revenue including: the apple computer, iPod, iPhone, iPad, and Mac apple strived for success with the idea to reach all consumers as its target market. The company started from Steve Jobs parent’s garage to its first building in Cupertino, California in 1977. The first computer (Apple I) was created in 1976 and sold to a local computer store called “The Byte Shop” offered at 500 dollars per assembled computer. This became the first computer to display text at 60 characters per
Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (“The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as the iPhone, iPad, Mac computers and laptops, Apple watch, Apple TV, and now Apple music (Apple Inc., 2016). Founder Steve Jobs, has created an operating system that is compatible with all Apple Inc. devices, known as the IOS and the OS X, Safari, and iTunes. Apple Inc. has reach a new milestone, with a market that caters to personal computers, entertainment media, mobile computers, mobile payments, and smartphones. With this type of market, Apple Inc. has set themselves up for some major competition.
"Apple is a California corporation that was established in 1977. Apple is a company that designs, manufactures, and markets mobile communications and media devices, personal computers and portable digital music players. It is also a company that sells a variety of related software, services, accessories, networking solutions and third party digital content and applications.” iPhones, iPads, Mac, Apple Watch, Apple TV are some of products that the company sells through retail stores, online stores, direct sales forces and through third party cellular network carrier, wholesalers and valued-added retailers.
Apple Inc. is a global technological and innovative company based in California, U.S.A. The company is used to design, improve and trade user electronics, computer software, and operational services. Apple was formed by Wozniak Steve, Jobs Steve and Wayne Ronald in 1976 in order to enhance and sell individual computers (Jason D. O 'Grady, 2009). The company was later retitled as Apple Inc. in 2007 when it changed its goal toward user electronics. The products created by the company include; the Mac, the iPad, the iPod, the iPhone and the Apple watch.
Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.
Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.
Apple Inc. (Apple), incorporated on January 3, 1977, Apple 's headquarter is based on Cupertino, California. Apple 's mechanism is to innovative products and a user-friendly interface. Apple provides products and services internationally to nearly 400 stores in 14 countries. Moreover, Apple designs, manufactures and
Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.
Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best-known products are Macook, iPod, iPhone, and iPad.
Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).