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Value Proposition Of Apple Inc

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Apple Inc. is a multinational corporation based in Cupertino, California founded on 1st April 1976 and incorporated on 3rd Jan 1977. Apple Inc. which is formerly known as Apple computers designs and develops personal computers, consumer electronics, commercial servers and computer softwares. Company’s main product line includes personal computers which are known as mac, smartphone series- iPhone, iPod and iPad. Apple has its own retail outlets known as Apple stores. With the 31st anniversary of the first Macintosh computer which went on Jan 24th 2015, if we take a look back in time at the evolution of Apple products, most have been a notable leap forward while some were famous flops. Evidently Apple has come up with kind of products that …show more content…

We can quantify the value of any company through customers’ willingness to pay. Value proposition is a positioning statement which shows the benefits the company is going to provide to its customers by selling the product or service. Apple has been developing and designing its own operating system, hardware, application software, and services and it provides values to their customers through their unique products and services with superior ease-of-use, seamless integration, and innovative design. Apple is the most valuable computer maker in the world. It is the most valuable brand in the world with sales over $199 billion and market cap over $741.8 billion. This is the most important value to its shareholders and brand …show more content…

IT means target a specific group of consumers and do everything to satisfy the needs of those consumers. Apple has positioned itself as the premium brand and for premium users. As a result, Apple's culture and internal activities are structured to meet the needs of these customers, strategists call this needs-based positioning. Apple has thus created a culture and a set of activities to differentiate itself from rivals in order to meet the needs of their target customers. Apple has tried to satisfy every need of the premium consumer segment by providing various ranges of hardware and softwares instead of targeting all the consumer

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