Van Killen Of Two Dog Foods Case Study

    Should the thought of catching the virus E. coli make Jimmy jump for joy? No it shouldn’t, which is why we should all pay more attention to our meat industry. Robert Kenner analyzes the food industry, and all of its components. Kenner shows the nation where our food comes from, and how it is produced.

Global warming, pollution, and dwindling fossil fuels will always be the conservational problems if nobody starts to buy local grown foods. Katherine Spriggs, author of the essay, “On Buying Local,” explains how having a large variety of foods at all times of the year is not worth the negative effects in the communities and their economies (Spriggs 92). As a community, many environmental challenges are being faced; Buying local will help bring advantages to not only the environment, but also the small towns and the

American agriculture can produce more food on less land and at cheaper cost than any other nation. Did anyone ever wonder why or how? The documentary Food Inc., produced by Robert Kenner, is designed to put the spotlight on the unsafe preparation of food products, the inhuman treatment of animals being used, and the unethical treatment of workers in corporate farming. Robert Kenner uses multiple rhetorical analysis to get his aspect across to his viewers. Throughout the movie, there are several claims to appeal of ethos, pathos, and logos in order to uncover the true secrets of the American food during its journey to the table.

In Slaughterhouse Blues, anthropologist Donald Stull and social geographer Michael Broadway explore the advent, history, and implications of modern food production. The industrialized system behind what we eat is one of the most controversial points of political interest in our society today. Progressions in productive, logistical, retail, and even biological technologies have made mass produced foods more available and more affordable than ever before. This being said, the vague mass production of ever-available cheap “food” carries with it several hidden

Every retail location carries a variety of products that distinguishes it from other stores in the same chain. Not surprisingly, it is difficult to achieve economies of scale. Supply Chain Mackey describes his consumers as being “part of a cult”. Whole Foods believes that the company’s emphasis on perishables and locally-sourced produce differentiates their stores from run-of-the-mill supermarkets and attracts loyal and devoted customers. However, “fresh produce” is one of the most challenging product categories to operate due to limited product shelf life and high cost of spoilage. Whole Foods has tried to circumvent most of the problems inherent in supplying fresh produce to its stores by sourcing locally and having short and flexible supply chains. In the case of fruits and vegetables, Whole Foods has buying relationships with local farmers who supply the store with seasonal produce. Thus, if one farmer is unable to produce a sufficient amount of yellow corn or heirloom tomatoes, the shortfall can be made up by another farmer. Although challenging to perfect, these short supply chains are agile and difficult for other big retailers to duplicate.

The Smackey Dog Food, Inc. is a family owned business. It was started by three sisters, Sarah, Kim and Jillian, in the kitchen of their home. They lived in a suburban area of Chicago, Illinois. Their business is making all natural dog food. After using their own dogs and the neighbor’s dogs as test subjects, it was discovered by local vets, pet stores and grocery stores. These local places began to distribute the dog food. The demand for their food began to increase and they moved their business to a larger facility and hired additional workers. As compared to competitors, Smackey Dog Food, Inc., began to rise

I did a paper a year ago for my English teacher about the farmers who work and live in Immokalee. The assignment was to visit Immokalee and see how the people live and struggle each day to make ends meats in order to persuade companies to give them a penny more per pound. The assignment was three and half pages long. While I was in Immokalee I found out a third of the families that live there are below the poverty line. They talked about how they formed a coalition to get a penny more per pound from food corporations

Smackey’s Dog Food Inc is a privately owned company and does not adhere to the practices of the SEC regulations. The financial statements and accounting standards have to comply with the Generally Accepted Accounting Principle (GAAP).

Every Sunday morning for the past 38 years, at exactly 8 am, the Encino farmer’s market, located on Victory Blvd. comes to life. The smell of freshly baked breads and pies wafts around the area and mixes with the scent of fresh fruits and berries, creating an aroma that brings along with it memories of large family dinners and a sense of community. It is a small farmer’s market, but it doesn’t lack the chaos one would always associate a farmer’s market with, as soon as the doors open, it fills to the brim with the hustle and bustle of elderly couples and families young and old, and vendors welcoming them to their stands with friendly hellos and recommendations of seasonal products that just came in stock. The shoppers all seem to be familiar, greeting each other as they exit their cars and waving to one another as they pass by, with

Steve says, “I met ranchers and farmers dedicated to raising livestock and growing produce using responsible, respectful, and sustainable techniques. By partnering with these producers we have increased the amount of naturally raised meats and responsibly grown produce we purchase exponentially”.

Every Tuesday, of every summer a local foods market pops up in Thiensville, Wisconsin just a ten minute drive away. Every week my friends and I go at lunchtime to eat food grown on local farms. Fruits and vegetables of every color and every flavor. Juices and tea made from local herbs. Even an ice cream truck made with local dairy products. The locavore movement in all it’s glory. I am proud to be a proponent of a movement that has gained so much popularity in past years. Although locavore practices have proven to be difficult to maintain and unpredictable in production, the widely popular movement has incited change resulting in healthier eating practices along with profitable advancements for the local economy.

Representatives have approached breeder’s Own Pet Foods, Inc. from Marketing Momentum Unlimited, a marketing and advertising consulting firm. The reason for the meeting was to discuss the company’s possible entry into the retail branded dog food market in the Boston market.

The company needs to evaluate who comprises its target market. Is the market the entire dog food market? The 10 percent that is currently purchasing frozen food or the 15% that would purchase if it were more convenient to do so? Currently consumers do not associate dog food with frozen food; but even if they did, the product may still not appeal to the average consumer due to time requirements for its preparation and thawing.

There are three main categories of dog food: dry, canned and treats. In 2011 the sales of dog food totaled somewhere in the arena of 14 billion dollars. Endeavoring to bring new dog food to an already established market can be a “daunting” task, especially when that particular dog food is frozen. Breeder’s Own Pet Foods as a whole has realized how diverse the dog food market is; however, brokers within this conglomerate believe that the true organic potential of this marketplace has yet to be “tapped” into effectively. With an ever-changing push toward becoming

Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.   The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013).   One of the challenges for Breeder’s Own is breaking into an already saturated market.   However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,