Vanity Fair : The Company

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VF Corp previously known as Vanity Fair is one of the biggest leaders in the apparel industry. The company was originally founded in 1899 and for the majority operated in the United States as well as in Europe. Over time VF has acquired many big brands such as, Nautica, Vans, The North Face, Timberland, Lee and Wrangler. Over the years international business has grown to great measures and being a vertically integrated company who owned their own factories wasn’t going to cut it anymore. It was becoming harder to keep up with competition in such an intense industry and changes had to be made. No longer could they depend on solely owning manufacturing factories to create their clothes. The low costs that were offered to competitors from outsourced countries were too big of margins to pass up on. While it was easy to sell some of their factories off and outsource to cheap labor factories, it is not the only action required to fix the problem. The company need to stand out, be different again and needs “ to look for other benefits like speed to market, material utilization, lower inventories, less work in process and lower cost to quality.” They need to find ways to get all those benefits and still have high return on investments. The main problem VF Brands faced was what decision to make on how their future business will be run. The president of supply chain for VF Brands Chris Fraser had to find a way for the company to have both internal manufacturing as well as
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