Varian Argue That The Fundamental Principles

​A Porter analysis will be performed throughout this paper, on the internet sales industry. Included in the Porter analysis is six relative competitive forces; threat of new entrants, rivalry amongst firms, threat of substitute services, bargaining power of buyers, bargaining power of suppliers, and relative power of other stakeholders.

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

E-commerce is the online transaction of goods and services, which has completely revolutionized business and the way in which businesses can operate. It’s now easier for customers to compare prices/products with a little time spent browsing the Internet opposed to dragging themselves to the stores. This means that e-commerce is having an impact on what and how much businesses sell, therefore influencing the profits the business gets. In this essay I will consider whether an e-commerce strategy is the best way for a business to increase their profits, or whether e-commerce is not the best strategy to do this. I will be arguing that

Culturally Relevant Education was created to reach out to students and to focus on educational needs. However, it has served well with higher education. It has become a benefit for students while gaining successful knowledge. Different higher education classes and programs are becoming more diverse. This encourages the professors to develop better teaching strategies and methods that are more effective with student learning. This specific pedagogy is helping our educators prepare for student engagement since diversity is becoming a big deal. Culturally relevant pedagogy and multicultural education must be more than a feel-good or obligatory addition to teacher preparation (Lynn, 2014, para.4). The main goal for educators is simply to

Normative ethical subjectivism is an ethical stance that attempts to specify circumstances under which an action is morally right or wrong using four distinct arguments that try to prove this claim. Normative ethical subjectivism claims that an act is morally right if, and only if, the person judging the action approves of it. Stemming form this view on ethics a normative ethical theory has been made. An ethical theory is a theory of what is right and wrong. This stance on ethics is the opposite of another ethical stance called methethical antirealism. Methethical antirealism is centered on the idea that because there is no right and wrong actions, just personal preferences there is no such thing as morality. It also states that morals are

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

Wiegran and Koth's (1999) article on successful online commerce focuses on customer loyalty, increasing purchases, and higher margin products. They propose five website features to achieve successful online commerce; Value added information, personalization, intelligent communication, user generated content, and loyalty incentives (Wiegran and Koth, 1999). Since 1991, the price of oil has reached its highest in February 2000 and this rise is due to OPEC restrictions on oil production (BBC, 2000).

E-commerce is the stores that provide service for customers via online. It sells a variety of products such as foods, drinks, and many others. It has different sectors which have many classes of businesses. For example online supermarkets are starting to grow today. Previously, have the physical stores or traditional stores but they build an e-commerce now. When e-commerce is becoming popular, they start to do it to get more profit. This essay will examine and evaluate how e-commerce has altered business practices in supermarket, including e-commerce grows very fast, profitable business and convenience for customers, enjoyable and comfortable to shop, and detail information in the e-commerce websites. It also will argue and evaluate the main tactics to increase the profit of internet trading, are convenience delivery home, having good marketing, and providing electronic transaction and good electronic assistance.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

E-market or internet marketing is getting wider as the consumer only need the internet to buy or order the stuff they needed. They don’t need to go to the actual place to order but with just a single click they can have whatever they want. There are both advantages and disadvantages in e-marketing. However, as modernization occurs e-marketing is something many can’t live without. Everything is made easier with a click on the finger tips as the consumer have everything at their expense. However, if the E-marketing dominated the business world, it doesn’t mean that the traditional marketing will be replaced.

“E-marketing is the result of technology applied to traditional marketing. It affects traditional marketing in two ways — increases efficiency in traditional functions, and the technology in e-marketing transforms many marketing strategies.” This in turn will result in new business models that add customer value and/or increase company profitability.

In last ten years, internet users have increased from 10 million to over 600 million worldwide. [NUA, web survey] This rapid increase has brought a paradigm shift in the business strategies and introduced new marketing concepts. According to figures released by US department of Commerce, online retail sales in US alone had crossed over $ 50 billion in the year 2002. [E-Commerce Times, February 26, 2003] Analysis of the sharp rising graph of sales over internet, predicts direct channel to be the most utilized channel of the future. A lot has been written on the subject of e-commerce and its importance in today's expanding world of technology. A critical appraisal of online selling / direct channel highlights the following aspects:

With the emergence in technology companies are going through dramatic transformations and are now adopting a direct marketing approach. Direct marketing is the ability to connect directly with targeted consumers on a one-to-one interactive basis. It has also created many benefits for buyers and sellers. For buyers, direct marketing offers a wide selection of products that a store possibly could not hold all of these items. Through technology customers can look at product descriptions, images, customer feedback, and ratings before actually buying the product. This has created a system for a consumer that is convenient, easy, and private. Since online marketing is the fastest-growing form of direct marketing it has forced eBay to find success where they know they can win. The internet has fundamentally changed customers’ notions of convenience, speed, price, product description, and services (495). For sellers, through direct marketing they can find out about customer’s needs, personalized products, and services to match their tastes (496). In turn, customers can ask questions and volunteer feedback. It also offers sellers a low-cost, efficient, and speedy alternative to broaden their markets regionally and globally. Finally ongoing adjustments to prices and programs create greater flexibility within the company. In just this little period of time, direct marketing has become the primary approach and constitutes a whole model for doing business. Worldwide there are 2 billion

E-commerce changes the competition of enterprises into competition of supply chains and makes the relationship of enterprise and customer to open talk in a open network to satisfy the all needs of customers. These made longer relationship between customers. The enterprise should maintains short cut and less cost operations to develop a

From aspects of price and pricing, researches about price competition and pricing problems of retailers in e-commercial context are quite few. Friberg et al. (2000) established a theoretical model based on prices of traditional stores and online stores, and he empirically tested e-commercial data of books and CDs in Swedish market, and he at last pointed out that online price of Dotcoms is lower than online price of multi-channel retailers. Based on Hotelling model framework, Pan et al. (2002) constructed a price competition game model of Dotcoms and MCRs. In China, Cai and Zhang (2001) applied game theory and information economics theory to constructing price competition under condition that e-commercial retailers and traditional retailers exist at the same time, and proposed some political advices combination e-commercial condition of China at present. Under