Various Types Of Coffee Venues

J. C. Penney Corporation, Inc, also known as JCPenney, is a chain of American department stores specializing in selling affordable clothing, shoes, accessories, and home decor for the entire family. For more than a century, JCPenney has been a regular shopping destination and a dependable retailer for the American family. In 1902, the department store was founded by James Cash Penney and was established on the principle of the Golden Rule. Over the years, the company has developed a strong reputation for putting its customers first and servicing everyday needs. From its incorporation in 1924 until 2010, JCPenney experienced large levels of growth and success. JCPenney’s Corporate address is 6501 Legacy Dr, Plano, TX

This paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives. The paper sets few recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term. The results were positive, which means that opening a coffee shop with library will probably be a good idea and will be a good business investment.

Coffee Oasis can take to help that youth. We also have Case Managers who work with the youths by assisting them in areas of their lives that needs to be addressed or improved. The other volunteering I do is with HOPE Inc. This program deals with the job and internship aspect of Coffee Oasis. I teach classes on effective communication, leadership, resumes cover letters, career goals, and job searches. HOPE Inc. also partners with local businesses for job internships, and ninety-percent of the youths who finished the internship were employed within six months of finishing the internship. Volunteering for Coffee Oasis, Habitat for Humanity, Bremerton Rescue Mission, Children of the Nations and others is my way of positively impacting the lives

Music plays an important role in creating favourable mood and therefore an enjoyable shopping experience for the customer in stores. Customers perceive the stores have more

After conducting both parts of the data collection, we have noticed what theories and aspects of the store helps customers to become satisfied during their trip. The atmosphere of the store which is set through lighting, texture, and music played a significant role in customer’s experience. As mentioned previously in the report, the atmosphere of a store is important to how consumers will interact with products and make decisions within the store. The atmosphere at Festival Foods and Capitol Centre Market were very different. Festival Foods was more open and natural lighting was prominent. On the other hand, Capitol Centre Market was overall more enclosed with very little to no natural lighting. Most people we interviewed from Festival

According to a study by Market Force Information, there is still considerable room for growth in the coffee house and snack chain industries. In a recent survey, data shows most consumers visit a coffee shop around once a week, with 70% reporting that they go to coffeehouses or snack restaurants less than five times a month. Many reported that they use time at a coffee or snack restaurant to reflect, or as an escape. That, paired with the fact that just 4% of consumers reported trying a new coffeehouse or snack restaurant in the last 30 days, indicates big room for growth for chains.

Anyone can enter the coffee industry by just selling coffee, anytime, anywhere. Thus, entry into the coffee industry has low barriers causing a downward sloping demand curve. However, it is Starbucks branding image that has differentiated themselves from other café competitors with their aesthetic appeal and concepts of its stores. Stores are visually appealing and have a ‘cool’ factor about them. Additionally, they provide free wife, great music and great customer service, which draws a warm environment or community to engage in the “Starbucks Experience” (Geereddy, 2015).

Starbucks was always certain about one thing: they wanted to offer each customer the ‘Starbucks experience,’ or to sell the finest quality of coffee in a comfortable atmosphere. The local environment was studied to implement effective strategies to drive success for the business. Their entry strategies included marketing and sales events with a series of public relations to build brand awareness. They served free coffee and presented new drinks for tasting. While a range of competitors entered the business, Starbucks rose to the occasion. After analyzing the business tactics of their competitors, the company made the necessary approaches to ensure success. They began opening stores on the high-end popular streets, and then branching out even further. Starbucks constantly offers new products in their stores across the USA, Turkey and the dozens of other countries they reside in. Adapting their atmosphere and business strategies to the needs of the customers keeps both their revenue high and patrons satisfied.

After many years in the coffee industry, Starbucks is well on their way to achieving their vision, “a place that offers interesting coffee-related drinks in a theatrical atmosphere, pivoted around the espresso machine and become most recognized and respected brand of coffee in the world.” However, in order to maintain their position as the leader in the specialty coffee industry several obstacles have been identified. This report identifies three major issues in relation to financing, sales, and expenses and provides the most optimal strategy to surmount each issue.

Plog, S.C. (2005). Starbucks: More than a cup of coffee. Cornell Hotel and Restaurant Administration Quarterly, 46, 284-287.

Four major types of coffee maker exist in the world today. These types of coffee maker are listed as follows: the stove top, the vacuum, the drip and the French press. Making coffee with these different types of coffee makers usually depends on a whole lot of different things, which primarily ‘boil’ down to the amount of coffee you wish to make and the time you have available to make it. If you have different types of coffee tastes these different types of coffee makers will ensure you are able to make your particularly favorite brew of coffee in the comfort of your home.

Coffee is a widely consumed non-alcoholic beverage prepared from the roasted seeds commonly called the beans of the coffee plant (Rojo, 2012). The love for caffeine is the reason why people are attracted to café houses and this is precisely, why coffee is such a booming and huge business today. In practically all civilized places today, a cup of piping hot coffee is always close by and especially in urban environments; it is difficult to walk even for five minutes without encountering a vendor. A coffeehouse, coffee shop, or café is an establishment which primarily serves hot coffee, related coffee beverages (e.g., café latte, cappuccino, espresso, tea, and other hot beverages). Many cafés also serve some type of food, such as light snacks, muffins, or pastries. Coffeehouses range from owner-operated small businesses to large multinational corporations. From a cultural standpoint, coffeehouses largely serve as centers of social interaction: the coffeehouse provides patrons with a place to congregate, talk, read, write, entertain one another, or pass the time, whether individually or in small groups. Since the development of Wi-Fi, coffeehouses with this capability have also become places for patrons to access the Internet on their laptops, tablet computers or mobile phones (Duncan, 2016).

The cafe should use deals advancements and publicizing together occasionally to give its shop a boost in new visits. It should place coupons in nearby daily papers and magazines, for instance. It can also influence online networking by posting printable coupons on Facebook and Twitter, or utilize an administration like Groupon to convey coupons to Internet-clients in its local area. (Ingram)

The coffee-shop industry has a low barrier to entry due to low market share concentration, low initial outlays and medium regulation and is a steady trend (IbisWorld, 2017).

The interior of a retail store plays a major influence on the shopping behaviors and purchasing decisions of a shopper. As Scholosser (1998, p.345) states that the first thing that is captured by the consumer when he/she enters a retail store is display of the store. Interior atmospheric variables are exceptionally significant because these elements have an effect on a shopper’s approach/avoidance behaviors, their time spend and on purchasing of the product (Turley & Milliman, 2000). Hoffman and Turley (2002) explore atmospherics to any facility that consists of both tangible elements (the building, carpeting, fixtures, decorations, etc.) and intangible elements such as (colors, song, temperature, scents, etc.). The store interior atmosphere is also discussed in three dimensions such as ambient factors (light, melody, aroma), societal factors (workers and purchaser in the store) and lastly design factors (style, layout, architecture) (Baker, 1992).However In a resent study is was found out that atmospheric elements (color, lighting and style) were found significantly related to customer positive impression (Countryman & Jang, 2006). The environment of a retailing store plays a vital role for consumer to make his /her product buying decision. Mostly in the studies the retail environment is define in two categories physical aspects (lighting, music .color and displays etc) and social environment which includes the numbers and