Vegemite Marketing Mix Essay

WWII had a big impact on the social changes in Australia before and after the war. One of the reasons it had such an impact on Australia was due to the immigration policy, which was made to increase Australia’s population. The immigration policy is a policy on legal migrants. Legal migrants who come to Australia under the migration act are non – Australians who come to the country for work or other reasons without permission or people who overstay their visas. This enforces that those who come in the country without permission may be subject to mandatory immigration detention and may be deported from the country at any time, unless been given permission to stay in Australia. This policy has contributed to the multicultural society of Australia today. To this day, there in an estimated 50 000 people who have overstayed their visas, most of these people come from British nations. Those touching base by boat or different means without official classification as refugees are no longer granted permission outcast status on landing. For example, those from an Asian background are becoming a more familiar part of Australia’s society today. Overseas migrant entries have assumed a vital part in changing the face of Australia. The current variety of migrants born in Australia include areas such as The United Kingdom, New Zealand, Italy, Vietnam, China, Greece, Germany, Philippines and India. Since the change in immigration policy in the late 1960s to one of non-discrimination on race or ethnic background, there has been a significant change in the overseas sources of migrants, with settlers arriving from more diverse regions of the world. To this day, Australia’s overseas born population consists of people who practise over 140 recognized ethnic groups, people who fluently speak over 90 different languages and people who believe in over 80 different religions. This expanding ethnic and social diversity has changed the way Australians view both themselves and other societies of the world. It has

Profile of indigenous people in Australia: The Aboriginals and the Torres Strait Islanders are the indigenous populations of Australia and they consist of hundreds of different sub-groups, each having their own distinct languages, history and cultures. They are spread out across Australia in urban areas, remote villages, outskirts of the central desert and most tropical regions. The Australian Government identifies indigenous people as being of Aboriginal or Torres Strait Island origins and the indigenous people identify themselves as such or of both origins. The estimate population of indigenous people is around 670,000 across Australia, which consists of about 3 percent of the total population of Australia, as of 2011 according to the Australian Bureau of Statistics. About 90% of the indigenous people identify themselves as Aboriginals, while just 6% identify as Torres Strait Islanders and the remaining 4% as both. The indigenous population is much younger as compared to the non-indigenous population, mainly because of the high death rates correspondingly high birth rates. The fertility among indigenous

Australia is a very culturally diverse country, meaning that it consists of many cultures and ethnicities from around the world. This diversity is mostly due to immigration,

‘75% of Australians identified with an ancestry other than Australian in the 2011 Census. 43% have at least one parent who has born overseas. 30% of the population were born in another country. In all, Australians come from over 200 birthplaces.’ http://www.racismnoway.com.au/about-racism/population/

Australia is a unique country, and it has a long history of population growth due to

The expectance of living is 80,1 years old for men and 84,4 for women, this are higher than the world wide statistics, that are 68,9 for men and 73,09 for women. The country is in the top 10 ranking highest expectancy.

The proportion of the population of Australians born overseas is quoted “over one quarter of Australians were born overseas”. This means 25% of Australians are born overseas.

Reports from the Australian Bureau of Statistics (2003a, 2003b, as cited in Ashman & Elkins, 2009, p. 7) show 25% of the Australian population is currently made up of migrants from around 200 countries. This fact demonstrates Australia, on the whole, has a tolerant and inclusive society. A society can be identified as a collection of people who live together in a relatively ordered community (Ashman & Elkins, 2009, p. 7). It could be said, Australia has one of the most inclusive societies on the planet; however, this was not always the case.

The Department of Immigration implemented a plan to increase Australia’s population by 150’000 people. 1 per

Abs.gov.au, (2014). 3101.0 - Australian Demographic Statistics, Mar 2014. [Online] Available at: http://www.abs.gov.au/ausstats/abs@.nsf/mf/3101.0 [Accessed 6 Oct. 2014].

The Aboriginal and Torres Strait Islander peoples are the natives of Australia (Rigney, 2006). As of 2011, there were 548,370 Aboriginal and Torres Strait Islander in Australia with 90% of that was from the Aboriginal origin, 6% of Torres Strait Islander

Australians made it clear that they wanted to conserve and protect their white colonies, since the ‘flood of foreigners’ at the time of the gold rushes (ibid). Each colony had its own anti-Chinese laws by the 1890s (ibid). The problem of Asian migration was frequently raised in the media and in political cartoons (ibid). People who had migrated from the United Kingdom (England, Scotland, Ireland and Wales) primarily made up Australia in 1900 (ibid). About 17 percent of the population were British-born (ibid). From the non-Indigenous population, 75 percent were born in Australia, and most had parents or grandparents who travelled out from Britain (ibid). While people from Asia and the Pacific Islands formed a very small proportion of the population, it was a fear of them that led to one of the first acts of the federal government being a Bill to stop them migrating into the country

The identity of Australians from foreigner or outsider perspective is based on perceptions, stereotypes, hearsay, and experiences different people have had while visiting or staying in Australia for work or school. Identity is closely linked to cultural and social aspects of society, where certain beliefs, values, and behaviours, are subscribed to by the said community or society. A sense of belonging to people, to individuals, families, communities, and nations is provided by identity. Australia is a multicultural society that is made up of about 260 languages and over 270 ancestries, even though urban Australia is fluid in its social composition. There have been controversies on immigration particularly about the widely diverse cultures and

Australia’s ageing population is increasing rapidly. A primary cause of this is due to the ageing baby boomers expected to account for 25 per cent of Australians aged over 65 by 2047. (Treasury, 2007) Across the coming century Australia is anticipated to age for two reasons, a decreasing fertility rate and a rise in life expectancy. (Treasury, 2007)

Throughout history to present day, Australian culture has become the product of a distinct blend of established traditions and new influences. The Aboriginal and Torres Strait Islander peoples, the country’s original inhabitants, created the foundation for the land’s cultural traditions over 40,000 years ago. In addition, the rest of Australia’s people are migrants or descendants of migrants from various other countries who transported their own customs, beliefs, and value systems to the land. As a result, Australia’s culture has significantly broadened its social and cultural profile over the years, and still continues to evolve today.