Verizon: A Case Study

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

However, they did know it would maximize their profits by selling the selling a portion of their business and other monies received. The loss of customer loyalty at the end of the day would not be worth the money they received. This scandal has now been seen as unethical and invasion of privacy. Before this chain of events Verizon was seen as one of the largest and best mobile company with 119.4 million subscribers as of 2013, now they face unsure customers who are not sure of this company and may switch to another provider. Although they were court ordered they did not fight this request and seen only their best

As corporations and businesses evolve, they must adapt to the changing landscape of societal, environmental, and corporate-success needs. To achieve such responsibility, Verizon Communications Inc. has, and continues to, meticulously plant its feet into the web of the triple-bottom line. While maintaining their credo which is “a blueprint that directs us to live up to the highest standards when serving our customers, shareowners, communities, and each other”, Verizon aligns their overall goal to “design, build, and operate global networks, information systems and mobile technologies that connect people, grow businesses and economies, and improve communities” (Verizon.com). The

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

Mobile is most useful invention of the science and technology which has helped the world to stay connected. Verizon wireless is the largest mobile network operator in the United State with its head office based in Basking Ridge, New Jersey. Verizon wireless is the most reliable and largest wireless communication service provider providing services such as voice, messaging and 3G data product with total customer base of more than 110 million. Verizon wireless is a trade name which is used by Cellco Partnership Inc. in U.S.

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

The purpose of training and developing within any organizations is to improve the overall effectiveness of goods, product and services, competitiveness, and emphasizes growth in all aspects. It also increases productivity, develop employee turnover, increases financial gain, and lessens the managerial and supervisory positions. Training and developing is essential to obtain but many employers have different perspectives of what training and developing means for its organization. Verizon is one of the leaders in innovative wireless communication and in delivering broadband to businesses, mass market, wholesale, government, and it services over 80 million customers across the world. The

The success of the economic agents depends on a multitude of forces, such as the managerial ability to combine and exploit the resources in an efficient manner, the ability to manage the labor force or the ability to develop positive relationships with the external stakeholder, such as the customers, the business partners, the public and so on. Still, while all these factors are crucial, they are merely adjacent to the core operational function which builds towards organizational success, namely the organizational operations.

The Verizon Communication Company deals with the sale of products like mobile and fixed telephone and offers broadband wireless internet services in America. It was founded in 1984 as Bell Atlantic and later changed the name to Verizon Company after merging with GTE in 2000 (Sbeit, 2008).

When Catherine Zeta Jones appeared in a television commercial, she was one of the first to advertise one of the newest additions to a cell phone: the camera phone. The purpose of the commercial was to show how convenient, compact and useful such an apparatus could turn out to be. The theory is quite simple, basically combining a cell phone and a digital camera into one gadget. Major cellular companies like Nokia, Samsung and Sanyo observed how popular digital cameras were becoming, and decided to integrate it with one device most Americans find a necessity and not a luxury; the cell phone. No sooner than the phones hit the market, did the stores sell out of the phone. In 2002 An estimated

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the

Mobile phones were formerly created so people could take while they drove. Initially called "car phones “early mobile phones were cumbersome and expensive in comparison to today 's modern devices. Today, we 're covering the history of mobile phones and explaining where the way forward for mobile phones could be. The world’s first mobile phone was launched in 1983. It was Motorola. It was costing around four dollars and lasted for thirty minutes of talk time before dying. It was also about the dimensions of a foot long sub from Subway. Despite the phone 's large size, it was still regarded as being the most lightweight telephone ever made. For the first time in history, a person could call someone with no constraints of wire connection or lightweight phone owners. The worldwide mobile cell phone market grew 6.1% year above year in 1/4 of 2011. The idea of supply and demand explains how the price and quantity of goods sold in marketplaces are determined. The demand and supply theory is simple besides making sense. People want the best quality, and act in their own self interest at the lowest possible price. The strain between competing producers is aiming to meet the needs of the market, produces the greatest quality goods at the lowest possible prices. The development of a price of any good has to do with people willingness to buy and sell. The price of a good plainly reflects what individuals are willing to do. Number of mobile phones users in Egypt in 2013 is