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Verizon Argument Analysis

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Verizon has a new commercial where the whole ad is based on the slogan "half-fast" internet. Go ahead, say it out loud. The entire commercial's dialogue has various people, mostly families, including a mother in front of her child, saying half-fast instead of half-a$$ed. Clearly, Verizon hopes that a funny play on word expression, not normally allowed in commercials, will drive sales. The idea of the commercial series is that most broadband providers have slow upload speeds, making them only "half-fast." So, the actors in the commercial complain of the "half-fast" job their Internet is doing when they are posting pictures or music to the Web. The commercials are highly amusing and certainly stick with the consumer whether they like or dislike the content. Many blogs and posts on the internet express that Verizon should be more …show more content…

“At the end of the day, the purpose of advertising is to sell. Marketers who ignore this fundamental usually get into trouble.” (Chimoff, 2014) Verizon has been a strong competitor in the electronic communication arena for years. Verizon totes that consumers are looking to get the latest devices, but these devices are only as good as the network they are on. They boast to be the network with the most coverage availability and fastest internet speeds. Fiber-optic technology provides the most efficient and reliable way to transmit data to your home. As the largest national provider to offer 100% fiber optics straight to the home, Verizon’s FiOS delivers a faster entertainment and communication experience simply by transmitting data as pulses of light through hair-thin bundles of glass. While other cable companies connect to homes using copper, FiOS stands alone using the latest technology that can support future innovations in communication and

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