Verizon Corporate Social Responsibility Paper

Verizon has gone through many changes in the last few years. The communication industry is extremely competitive and this company would not have had a chance of forming at all, except for the government ordered breakup of AT&T in 1984. Their targeted areas of communication are cellular, paging and PCS services for corporate and individual customers. They have been trying to expand their business for corporate local goods and services.

Since 1998, Bank of America has become one of the most successful financial institutions in the industry. With the mission to “make financial lives better, through the power of every connection”, Bank of America has operated its business align with its purpose. While assisting its clients understand their money, the company also put on a lot of effort on helping the communities by executing Corporate Social Responsibility (CSR). It is undeniable that the company has successfully addressed many critical problems in the environmental, social and economics arenas, as it continually receive awards and recognitions for its CSR efforts.

Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

(AFP/File/Karen Bleier, Yahoo is attempting to bind when it first knew programmers had ruptured its frameworks and whether they cleared out approaches to recapture access to accounts later on)

Verizon Wireless is a big time cell phone company, in which for years now has been widely regarded as the top of competition which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others so to speak. verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

When Verizon Wireless was formed in 2000, our CEO, Dennis Strigl, meticulously created a mission statement that not only described the reason for our company’s existence, but also clearly defined our organizational values, desired culture, and governs how we should interact with customers, competitors, suppliers, our community, and our team members (Verizon (USA), n.d.). As a result, our mission statement/credo is deeply interwoven in the Systems and Structure of our organization. Potential new hires are required to read our mission statement/credo and are asked several questions related to our credo to assess their alignment with our core values and culture. Furthermore, we regularly assess the alignment of all employees with our credo as

I began my career with Verizon Wireless just under five years ago, with an attitude similar to that which most of my current employees have: I was starting a new ‘job’ that paid well until I figured out what I wanted to do. My background was in education, but I wanted to continue learning and trying other things before settling into teaching, and I could not be happier with the way things have turned out. I very quickly realized that Verizon would be more than a ‘job’. It is a company I am proud to say has shaped my career.

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

To be considered a social enterprise, a company’s primary goal would need to be an endeavor that benefits others over the owner or shareholders. (What is social enterprise?, 2015). Companies can have a model of strong corporate social responsibility, as we can see in the example of Verizon. Verizon provides free cell phones and service through a program they created and called HopeLine to victims of domestic abuse. (Free cell phones from Verizon for victims of domestic abuse, 2015) For these victims, this “HopeLine” may very easily be their only way to connect to other family or seek employment, which often requires, at the very minimum, a way for an employer to contact you. And while this would qualify Verizon as a company with corporate

In its 2012 annual report the company states “innovation in networks is the foundation for growth across the whole industry.” Therefore, Verizon has not only developed strong partnerships aimed at enhancing services; the company has also expanded into the digital healthcare industry, reduced reliance on energy usage, and will continue to expand vertically to other industries where their technologies can influence social change.

Verizon's financial position is not very impressive. The company has $49 billion debt load. Moreover the Gross Profit Margin of 2003 has decreased to 0.67, which was 0.70 in 2002 (financial/accounting).

The purpose of training and developing within any organizations is to improve the overall effectiveness of goods, product and services, competitiveness, and emphasizes growth in all aspects. It also increases productivity, develop employee turnover, increases financial gain, and lessens the managerial and supervisory positions. Training and developing is essential to obtain but many employers have different perspectives of what training and developing means for its organization. Verizon is one of the leaders in innovative wireless communication and in delivering broadband to businesses, mass market, wholesale, government, and it services over 80 million customers across the world. The

The Verizon Communication Company deals with the sale of products like mobile and fixed telephone and offers broadband wireless internet services in America. It was founded in 1984 as Bell Atlantic and later changed the name to Verizon Company after merging with GTE in 2000 (Sbeit, 2008).

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the

Sony Corporation’s is one of the world’s largest corporations. Sony was founded in 1946 with its headquarter in Japan. It produces a variety of products, such as consumer’s devices, gaming, and communication devices. Its invention of the portable tape recorder was the break that the company needed in order to grow and enter other markets. (Corporate Info, 2015). Corporation’s main purpose is to achieve the highest profit and to satisfy the stakeholder involved (Krishnan, 2011). This encapsulated in the concept of corporate social responsibility (CSR). In this regard, it is important to examine Sony Corporation in terms of its adaptation and implementation of their social performance. Traditional business models have allowed companies to grow and expand since the focus is on the good of the businesses to the exclusion of everything else. This selfish regard for other stakeholders have taken its toll on people and the environment, hence, the call for greater responsibility and accountability from corporations, especially those that operate in many parts of the world (Seong-Tae and Lee Sang-Yoon, 2012). In line with this, this essay will examine Sony’s Social performance regarding to the environment, employment and human right issues, and the impact on company stakeholders and society. The stakeholder in this paper will be the shareholder, consumers and the employees in whom they share their business with.