Overview This study discusses the four "Perspectives" specified in Kaplan's and Norton's Balanced Scorecard framework, focusing on their implementation at GTE4). Subsequently the efficiency of Garret Walker's and Randall MacDonald's internal communication strategy is evaluated and in the final chapter a summarizing conclusion is provided. Introduction In 1996, J. Randall MacDonald, Executive Vice President of Human Resources at the GTE Corporation was facing the challenge to create an HR strategy supporting GTE's workforce through a major business transformation. Moreover Charles R. Lee, GTE's CEO wanted to know what the company was actually getting back for the money spent on various HR related activities. The main problems for GTE …show more content…
In contrast, the "Customer Perspective" defined at GTE did not consider external customers but only focused on internal customers, that is, GTE employees. As a consequence the measures associated with GTE's "Customer Perspective" did not include any data reflecting the perspective of the company's external customer base, indicating that GTE HR was not interested in measuring the impact of HR activities towards the company's main, if not only revenue contributor. To better understand the value that implemented HR activities, focusing on call center staff provided to external customers, HR should have considered external customers in their "Customer Perspective". Measures like illustrated in table-1 should have been introduced to evaluate the satisfaction of GTE customers with the support and help provided by call center employees. Measures to quantify the quality of GTE customer support Percent of support calls escalated to support representative's supervisor (all calls are recorded and can be used as evidence). Percent of support calls where customers provide praise to support representative (all calls are recorded and can be used as evidence). Percent of support calls that are rated "excellent" (without the knowledge of the support representative, support calls are conducted by a 3'd party, hired to evaluate the quality of GTE's customer support). Table 1 Measures to quantify the quality of GTE's customer support For example understanding the
Although no specific dollar figure can be attributed to a specific level of customer service, the customers have been divided into
The table 9 demonstrated how AFRICEL-TEMPO employee were dependable in handling customer service problems, the preference of the customers was good with 37.8% of the respondents, the rest 32.2% of the respondents said that the handling customer service problems was fairly good, 16.5 of
Beard, D. F. (2009.). Successful applications of the balanced scorecard in higher education. Journal of Education for Business, 84(5), 275-282. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/i.
Customer service employees will obtain information of all customers using the RATER survey which will focus on the following criteria;
Before the call is over, it is important that I use cues such as “I hope my answer was helpful” or “Have you got any more questions?” as these usually lead to customer feedback of the customer service provided by myself. I then thank the customer for calling and remind the customer to feel free to call at any time if he finds that he wants further information.
Datatronics is a worldwide, high-performance supplier of integrated resource planning solutions to many global companies. Datatronics products include products used for telecommunications, industrial controls, medical, power supply, automotive, and computer supplies. This case study assignment explores key issues and role of customer service, with respect to the US branch of the company located in Romoland, CA. It includes a comparison of customer service and customer satisfaction. Joel McGivern is the Chief Information Officer, while Matt Rubenzahl is the head of customer service center, North America. Matt is required to evaluate the status of customer service at Datatronics and provide recommendations to the Joel, the
As an HR practitioner it is important to indentify the needs of customers and prioritise the needs of each. Three examples of different customer and a need for each:
Rio Tinto, an international London based mining and mineral company was severely impacted by the global recession in 2008. Such an impact forced unprecedented workforce reductions worldwide and decentralized HR management had to be brought in under a single umbrella to insure an orderly and efficient system that would support the organization’s future productivity. This new proactive approach to management, utilization of technology, and preparation of the employees proved to help save the company and set the stage for continued future operations.
Provide a means for customers to provide feedback after calls to acquire their satisfaction score on the overall service experience and allow them to point to areas that need improvement
4. How the organization’s selling/customer service strategies impact positively on the performance of the organization
It helps to provide guidance on power relations and roles expected between different levels of staff in an organisation. It is not cast in stone but rather, should be adaptable to the environment- both internally and externally in order to meet the demands of consumers in these two distinct market places. Internally, the employees are the consumers. Often, the external consumers for whom products and or services are destined are the focus but as can be seen from the case study of Starbucks, focus on the internal customer can salvage dire situations that an organisation experiences
Customer performance: This measure tells the company about the view of customers regarding the company/institute
1. Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives?
In an era of organizational flux due to competition and globalization, companies and employees are faced with constant change. Leaders must be able to adapt to change as the environment shifts. HR has been known as the organizational change agent, administrative expert, and employee advocate. More recently they have been regarded as business strategic partners for many organizations. In order to be successful and remain competitive in today’s market, Human Resources (HR) must be considered a strategic partner if an organization wants to flourish. Top executives today commit significant resources to ensure that their company’s functions are capable of rapid change and achieving their
There are two types of customers, Internal as well as external customers. Internal customers are employer, employees, etc. and external customers are who buy products. For effectiveness and efficiency depends on the satisfaction of customers. If internal customers are not satisfied than how can they satisfy external customers? Manager should take care, treat well and help for rights of employees to fulfil the satisfaction of employees. So if internal staff is satisfied than they can be able to work properly and can help to fulfil the requirement of