Verizon Communications, Inc.

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Introduction and background The Company Verizon Communications, Inc. is a broadband telecommunication company that maintains a primary focus on wireless communications. Verizon, in some capacity, maintains a presence in over 150 countries with new territories being developed yearly. Identification of key decisions(s) made In late October of 2010, Verizon announced the launch of their revolutionary 4G LTE network through their subsidiary Verizon Wireless. According to the Chicago Daily Herald, Verizon would launch the new network in a market of 38 major metropolitan areas, and then spread in across the country (Brian 2010). Verizon’s 4G LTE network would be over 10 times faster than their current 3G network and would revolutionize the telecommunications market by setting a higher standard for all companies in the industry. Purpose and Managerial Actions in Implementing the Decision: Purpose In developing a new cellular network, Verizon was able to raise the benchmark for cellular service across the country. According to a press release by Verizon, chief operating officer Lowell McAdam stated that, “we are driven by the vision to provide ubiquitous wireless broadband connectivity to rural and urban Americans alike … we will reach more than one third of all Americans where they live, right from the start” (Verizon 2012). In the ever-growing technological society, consumers want information faster than ever. Verizon was able to give this to the consumer with a faster
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