Verizon Consumer Behavior Model

As of late 2004, Verizon is already considered the world's largest telecommunication company with annual revenue of $67.8 billion. Their continued plans are leading toward acquisition and development of fiber technology, which will allow it to offer cable TV services. Apparently they are still apprehensive regarding business customer and plan to extend add-ons again into the private sector, which worked for them in 2003.

Two of the environmental factors that CVS uses the most from the Consumer Behavior Model is offering and cultural. CVS’ marketing stimuli of offering value to the customers by having a pharmacy along with household products, as well as the Minute Clinics located in many of the stores to have the convenience of a one stop shop. In fact, CVS is the largest integrated pharmacy health care provider in the US and operates retail and long-term care (Market Line, 2017). The company offers the atmosphere of everything needed in a small and convenient sized store, located on the corner of almost every five-mile stretch (Feyder, 2012). With today’s fast paced lifestyle, customers want to rush in the store, get what is needed, and head to the next

Verizon’s business is most heavily influenced by the advancements in technology, but other industry changes and government decision making are other social issues changing Verizon. As previously discussed in the essay, Net Neutrality is a bill that projects the future of the telecommunications industry. In the case that it is protected it will prevent a monopoly of the internet which will benefit more than just consumers, but for Verizon the abolishment of the bill will mean opportunity to increase profits through selling the internet since it will no longer be a free utility (Maisto, 2014). Thus, the industries future profits lye on the decision of Net Neutrality.

Through expansion, technological improvements and more investment leading to continuous network and product upgrade, should lead Verizon to better compete in international services. With emerging competition from countries like China, it is a matter of survival to act or not.

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

Verizon continues to impress the nation with its impressive 4G LTE network and the efficient coverage it provides across the US. The industry as a whole is under market saturation and with many individuals carrying a smartphone competitors must find other ways to expand. This may be a problem for Verizon because with excellent service comes a price. Many competitors are using this as advantage to gain new competitors.

Revenue Recognition – since Telco’s main source of revenue is from access and usage of network, it is important to understand how this revenue is recognized and earned. Verizon bills its access revenue in advance and is recognized when the revenue is earned. The usage revenue is billed exactly the opposite, in arrears. This revenue is recognized when services are rendered. When handsets are delivered to a customer, as well as additional equipment revenue, is when the revenue from these transactions is realized (Verizon notes, 2014).

Comcast is capitalizing on the sustainability facets to gain the public trust to ensure that they have clients and employee for the future. The techniques that Comcast are utilizing to contribute the development of sustainability throughout the community that they’re operating in is though Products and Packaging. Comcast and NBCUniversal has taken a stand in reducing carbon emissions and minimizing the methods in which the organic footprint which focuses on the production concept of its business, this consist of the physical products it produces. Comcast is diligently working to make ensure that the supplies purchased for the operating of the Company and innermost workings more biodegradable and also to include more eco-friendly donations for stores to carry. The products are made of more sustainable material or reusable products (which it calls Eco-Impact) or products, like reusable water bottles and bags, which help endorse an environmentally profound lifestyle (it calls these Eco-Easy).

Verizon and sprint are both on different path with Verizon firmly establishing itself as the king of the air waves and sprint on the verge of financial chaos. Their relationship with their employee come with a surprise as Verizon posted one of the largest strike in in this decade when 40,000 employee walk off their job and started a very controversial strike which has been waited in by many on the cause and outcome. To say the least this, show there are issues to be dealt with it employee relationship. Investor can will also see this as a sign that there is a possibility for customer service issues to arise. Verizon is very capable of shouldering a very huge financial load but the recent event of the strike could cause many potential future

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

Verizon Communications is not able to achieve its objective of becoming the market leader in delivering innovative, integrated communications solutions to its customers (management).

The purpose of training and developing within any organizations is to improve the overall effectiveness of goods, product and services, competitiveness, and emphasizes growth in all aspects. It also increases productivity, develop employee turnover, increases financial gain, and lessens the managerial and supervisory positions. Training and developing is essential to obtain but many employers have different perspectives of what training and developing means for its organization. Verizon is one of the leaders in innovative wireless communication and in delivering broadband to businesses, mass market, wholesale, government, and it services over 80 million customers across the world. The

In my opinion, the Verizon Company is doing a great job by recognizing loyal customers and increasing marketing strategies. Using Lady Gaga as part of the rewards program and other major events could bring new customers when they see that the company rewards loyalty. They are also more likely to make additional purchases in order to get their rewards. Furthermore, Verizon offering an even better loyalty program than its competitor right after they saw that T-Mobile renovated its rewards program was a very smart move. This shows that they take immediately action to avoid losing customers. After making the mistake of using super cookies without disclosing it to customers, they tried to amend that mistake by showing to customers that they care

Apple Incorporated understands that climate change is a huge global issue that the world faces and knows that change has to start somewhere, so they are taking rigorous steps to measure their environmental impact. For more than two decades, Apple has gone to great lengths to try and minimize their impact that they and their products have on the environment. Apple measures their carbon footprint using a comprehensive product life cycle analysis (Jackson, 2014). Apple computes this analysis report with the help of a digital media resource, the World Resource Institute (WRI)/World Business Council for Sustainable Developments (WBCSD) Greenhouse Gas Protocol, which provides various calculation tools and a database for a wide range of professional companies just like Apple (Jackson, 2014). Apple would not successfully be able to acquire such a detailed calculations report of their carbon emissions without the assistance of the digital media database of the World Resource Institute (WRI)/World Business Council for Sustainable Developments