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Verizon Wireless Company Analysis Essay

Decent Essays

A. Identify the company’s vision, mission and strategic objectives
Vision statement: * Be committed to our business and improve benefits to our customers as wireless product technology changes. * Implement greater exposure through expanding, customer referrals, and innovative marketing. * Continue to grow in our market while ensuring sustained profitability. * Lead the market in customer satisfaction by meeting their wireless needs and exceeding their expectation.
Mission statement:
“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”
“We pledge to …show more content…

In its 2012 annual report the company states “innovation in networks is the foundation for growth across the whole industry.” Therefore, Verizon has not only developed strong partnerships aimed at enhancing services; the company has also expanded into the digital healthcare industry, reduced reliance on energy usage, and will continue to expand vertically to other industries where their technologies can influence social change.
Through this idea of “growth” and collaboration with other industries to provide optimal service, Verizon has expanded its products and services in the following areas: * Advanced Wireless Technology * Fiber-Optic Quality for the Consumer Home * Expansive High-Speed Global Connectivity * World-Class Cloud Data Centers * Transforming Healthcare * Transforming Energy Usage * Improve Educational Standards * Increase Sustainability by Minimizing Environmental Impact
Implementing Verizon’s strategy requires significant capital investment in all sectors of the business to remain ahead of the competition through technological advancements, better services, and partnerships with firms in other industries. http://www.annualreports.com/Company/2333 From a business-level strategy, Verizon Wireless is the leader in customer service, according to consumer reports, with an overall satisfaction score of more than 72 percent.

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