Verizon Wireless Company Analysis Essay

Customer service has to be above par if the business wants to keep a customer. Verizon Wireless has gone through leaps and bounds to try and stay ahead of the game, but in the last ranking, J.D. Power placed the company as third behind T-Mobile and AT&T in its customer care index rankings (2015). Verizon Wireless, as a technology service provider, should have plans to overcome any issues that may arise. Unfortunately, the company has done a poor job in using technology to fix problems customers may encounter. Verizon Wireless needs a push in the right direction if it wants to maintain customers and grow the business to an

Verizon Communications Inc. is a provider of communications services with for operating segments: Domestic Telecom, Domestic Wireless, information Services and International.

For Verizon to compete with the other top contenders they must focus on advertise and marketing their services and “new” products to survive in an Oligopoly industry. Most consumers who buy from an oligopoly firms relate through media, TV, radio, magazines and billboards. Some of the oligopoly challenges could be pricing problems, this is what is called a kinked demand curve.

​Verizon Wireless, officially incorporated as Verizon Communications Inc., is a company that provides communication, information, and entertainment products and services. Its consumer base consists of the general public, as well as businesses and governments. Its business operations can be divided into parts, which are Verizon Wireless and Wireline, though Verizon doesn't advertise its Wireline business by name. Instead, Wireline is advertised to the public as part of Verizon Wireless' services. Some of the services that they provide are phone equipment sales, wireless voice and data services, broadband internet access, network access, internet protocol network services, and various on-demand video streaming. Now providing services in over

- Processes - In many ways, Verizon is still three companies (Bell Atlantic, Nynex, and GTE). Although Verizon has consolidated and standardized some of their processes, there is still a lot of room for improvement.

Verizon has consistently provided some of the best mobile device service, as they have hands down the best network across the United States and around the globe as well. There is a reason that they have so many returning customers who have been with them for a long time and they have done it again with their Fios network, which has been a slam dunk. If you were not yet aware, Verizon now features internet and television, which you can get in a bundle package, saving you a lot of money in the long run.

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

1. Mission, vision, and primary stakeholders Verizon's corporate mission statement is published in the introduction to the 2010 report, "to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors" (Verizon, 2011a, p. i.). This conveniently outlines the primary stakeholders, with customers owning the service delivered through contracts they commit to, employees obviously having a stake in compensation, benefits and retirement, and investors including institutions as well as individuals. Other stakeholders include the general public who benefit from corporate giving and responsibility, and the suppliers and distributors, their shareholders and employees who earn profit and wages generated directly and indirectly as part of the Verizon value chain, and perhaps the taxpayers who enjoy public services from direct and indirect (capital gains) taxes thereby.

Verizon wireless is a joint venture between U.S. based Verizon communication and U.K. multinational giant

Verizon Communications is not able to achieve its objective of becoming the market leader in delivering innovative, integrated communications solutions to its customers (management).

As a leading corporation in wireless technology; Verizon stands out from the rest in the way everyone focuses on shareholder value. The interesting thing I found in my reading of the case study and research is they maximize employee training to develop customer service that builds value. This value or customer equity links shareholders to a well-trained customer service staff (Schulze & Skiera, 2012). Verizon has found strategic strategies that effectively link staff training to business goals and cascade them down to the individual business units. This effective use of goal setting has led Verizon Wireless to a place in the Top 10 over the last six years as well as the number one spot on the Training Top 125 in 2012 (Freifield S., 2012). Verizon’s

Verizon utilizes various methods to focus internally, providing stability, effectiveness, and reliability in a timely and efficient manner, all, of course, which directly relates to the development of shareholder value (Kinicki & Williams, 2012).

When it comes to Verizon’s team analysis their overall vision as well as mission is all revolved around different comprehensive assessments that mostly as all based on teamwork. In order to make sales at the end of the day and have provided customer satisfaction different demands are put into play and the main ones focus on the team’s different skills as well as their knowledge and ability to perform different sale tasks and most importantly team’s attitude. Verizon is very big when it comes to team analysis because it has become a mission of the organization to be able to always have great strong teams working for the company and its organization because it allows the business at the end create different structures that at the end concludes

Verizon is geared towards integrity, respect, performance excellence, and accountability. (Gregory, L. 2017). To achieve this, the corporate culture must define employee expectations and the extent to which they can exercise decision making. Quality & reliability, customer-centricity, teamwork, excellence, and values-driven foundation are the characteristics of

Verizon Wireless was formed as a joint venture between Bell Atlantic and Vodafone AirTouch and began operations in the United States on April 4, 2000 (Verizon, 2013). Once the GTE, Bell Atlantic merger closed three months later in July, Verizon Wireless became the largest wireless company in the nation. As the company continued to grow, Verizon launched its 3G network in 2003, which significantly increased the speed in which data could be transmitted wirelessly and laid the foundation for customers to wirelessly stream music, surf the web, and send/receive e-mails on their mobile device (Verizon, n.d.). Subsequently, over the next 5 years, the number of cell phone subscribers in the United States exploded from 158 million to 269 million and