Verizon Wireless Strategic Management

Currently, per an article on IDG New Service, Verizon has weathered the storms of a few years ago and is acquiring MCI in a deal that is valued at $6.7 billion. They feel this investment will allow them to grow into a position that will make them have a strong portion of the market share for communications and should give them a wider market base globally. They should acquire advanced broadband technology and services which should put them into a better position to serve a larger base of business and government customers, which was their goal several years ago. However, they face their nemesis of governmental involvement, this time through getting regulatory approval, which could take until 2006 to be achieved. Another reason Verizon has made this aggressive buy out is that their direct competitor, SBC is trying to acquire AT&T to grow in much the same way. They must feel that it is worth the expense to hold their market share globally.

In business, market structure plays an important role, which helps to shape the competitive landscape for businesses at all levels. Each business industry will naturally form a market structure that comes in numerous forms: Perfect competition, monopolistic competition, oligopoly, or monopoly. Verizon Wireless is a well-known communications company and large enough to affect the market. Oligopoly is defined as a market in which only a few firms dominate, and judging from Verizon competition there are only a few firms involve: T-Mobile, AT&T and Sprint. With only few competitors involve the barrier to entry is high, but there still lies a large pool of customers. The barriers are high because of the amount of money that has to into the infrastructure

​Verizon Wireless, officially incorporated as Verizon Communications Inc., is a company that provides communication, information, and entertainment products and services. Its consumer base consists of the general public, as well as businesses and governments. Its business operations can be divided into parts, which are Verizon Wireless and Wireline, though Verizon doesn't advertise its Wireline business by name. Instead, Wireline is advertised to the public as part of Verizon Wireless' services. Some of the services that they provide are phone equipment sales, wireless voice and data services, broadband internet access, network access, internet protocol network services, and various on-demand video streaming. Now providing services in over

Verizon Communications Inc. is a provider of communications services with for operating segments: Domestic Telecom, Domestic Wireless, information Services and International.

“We are committed through our actions and the services we provide to positively impact the communities and customers we serve. We strive to conduct business responsibly and ethically, maintaining our reputation for trust and responsibility wherever we operate,” (Verizon. (n.d.)). At Verizon, they engage their employees with challenging and meaningful work; establish the value that would last for the society. They are devoted to place their customers first by providing excellent service and exceptional communication experiences, (Verizon. (n.d.). They are committed and honor their

“Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

1. Mission, vision, and primary stakeholders Verizon's corporate mission statement is published in the introduction to the 2010 report, "to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors" (Verizon, 2011a, p. i.). This conveniently outlines the primary stakeholders, with customers owning the service delivered through contracts they commit to, employees obviously having a stake in compensation, benefits and retirement, and investors including institutions as well as individuals. Other stakeholders include the general public who benefit from corporate giving and responsibility, and the suppliers and distributors, their shareholders and employees who earn profit and wages generated directly and indirectly as part of the Verizon value chain, and perhaps the taxpayers who enjoy public services from direct and indirect (capital gains) taxes thereby.

Among all the competitors AT&T is the biggest competitor of Verizon, Verizon acquired “Alltel wireless” in beginning of year 2009 to overtake AT&T and become the largest wireless mobile network company in U.S.

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

AT&T has much strengths and weaknesses and threats as an organization. This SWOT will serve as a tool for identifying alternative strategies for the organization and help define a growth plan. AT&T is a corporate business, their global headquarters is located in Dallas Texas, and the current chief executive officer (CEO) is Randall L. Stephenson. For more than a century they have consistently provided innovative, reliable high quality products and services and excellent customer care. They are recognized as the leading provider of IP-based communications services and businesses. They’re also the top U.S. provider of wireless, high speed internet access, WIFI, local and long distance voice, and directory publishing and advertising services.

The purpose of training and developing within any organizations is to improve the overall effectiveness of goods, product and services, competitiveness, and emphasizes growth in all aspects. It also increases productivity, develop employee turnover, increases financial gain, and lessens the managerial and supervisory positions. Training and developing is essential to obtain but many employers have different perspectives of what training and developing means for its organization. Verizon is one of the leaders in innovative wireless communication and in delivering broadband to businesses, mass market, wholesale, government, and it services over 80 million customers across the world. The

The Verizon Communication Company deals with the sale of products like mobile and fixed telephone and offers broadband wireless internet services in America. It was founded in 1984 as Bell Atlantic and later changed the name to Verizon Company after merging with GTE in 2000 (Sbeit, 2008).

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the