Essay Vermont Teddy Bear Case Analysis

3072 Words Mar 17th, 2014 13 Pages
Vermont Teddy Bear
Management information systems – MBA 615 2014

Table of Contents

Executive Summary 2 Current Situation 3 Business Situation 3 IT situation 3 Problem Statement 4 Proposed solutions and alternatives 4 Overview 4 ERP 6 Supply Chain Management Software 7 CRM 7 Data Warehouse 8 Localized upgrades 8 Comparative study 9 Ideal Infrastructure 10 Recommendations 11
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Executive Summary

Vermont Teddy Bears is a private company that specializes in the manufacture of novelty items based on an e-commerce business model. Company management aims to generate new revenue streams through modifications to the retail system and the
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VTB also owns and operates Pajama Grams, a manufacturer of novelty pajamas and night garments, and Calyx Flower’s a premium florist that cuts the middle men to deliver the freshest flowers at the appropriate price.
The markets in which VTB’s products compete are largely stable, whereas the garment industry displays signs of gradual expansion as opposed to the floral industry which exhibits a slow and gradual contraction. Little synergy, as compared to the potential, exists in the current arrangement between the 3 sides of the operation.
IT situation The company is served by an IT infrastructure comprising of an amalgamation of off the shelf software and components and locally developed applications and middleware. The hardware infrastructure is by and large robust and capable of withstanding any current operational peaks. The infrastructure employs a high level of redundancy and good recovery and password management systems, so there is little risk of high business impact in the case of IT issues. No architecture document exists and minimal change control is executed.
Seven veteran employees remain in the IT department, each specializing in a subsystem of the infrastructure. Informational silos exist, two additional employees were added to expand the operation. A team was charged to fully evaluate and understand the inner workings of the current infrastructure, particularly undocumented business logic implemented