Vermont Teddy Bear Company

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Vermont Teddy Bear Company was founded in 1981 by John Sorinto, it was a company that made its niche selling handmade, hand sewn teddy bears in the streets of Vermont. Since its inception, the mission of the company was to provide a high quality, handmade teddy bear using materials created and manufactured in the United States.

The company was founded under the following mission statement:
"The Vermont Teddy Bear provides our customer with a tangible expression of their best feelings for their families, friends, and associates. We facilitate, communicate, and therefore participate in caring events and special occasions that celebrate and enrich our customers' life experiences.

Our products will represent unmatchable
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It is also a useful tool to compare the company to other companies in their chosen field of expertise and production. Below is an EFAS table for the Vermont Teddy Bear Company.

External Factor Analysis Summary: The Vermont Teddy Bear Company External Factors Weight Rating Weighted Score Comments
Opportunities:
Popularity of gift giving 0.05 2.50 0.13 Specialty gifts on the rise
Additional markets outside the U.S. 0.05 2.50 0.13 Europe and China are increasing markets
Increased popularity of the internet 0.25 4.00 1.00 Opportunity for virtual stores and world wide appeal
Collectors Market 0.05 2.00 0.10 Increased avenue for high-end bears
Brand recognition through the use of Bear-Grams 0.15 1.50 0.23 Popularity of advertising for specific markets

Threats:
Competition from new companies 0.10 2.00 0.20 No new competitors that pose a threat
Government regulations 0.05 4.00 0.20 Well positioned
Foreign manufacturing by competitors 0.15 3.00 0.45 Starting to explore our opportunities with foreign manufacturing
Reduced disposable income by consumers 0.05 4.00 0.20 GNP remains high, stock market is doing well
Technological advances, the addition of the internet for price comparisons. 0.10 2.50 0.25 Continued development of website and virtual stores Total Scores: 1.00 2.88

The Vermont Teddy Bear Company as a whole has done a poor job of determining a
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