Vero Moda Marketing mix Essay

Joseph Ribkoff, the Canadian womenswear fashion brand celebrates its diamond jubilee this year (2018). The brand has designed a spring collection in dedication to its 60th anniversary. Joseph Ribkoff has always been available only in boutique retailers rather than in department stores. Hence, owing to the 60th anniversary of the Canadian womenswear brand (D., 2017) we are taking this opportunity to launch the brand in two of the leading department stores in Mexico. El Palacio de Hierro and Saks Fifth Avenue (Santa Fe mall and Polanco) are the chosen stores to broaden their customer base in the Mexican womenswear market. The brand designs formal dresses, separates for special occasions (Joseph Ribkoff, n.d.) and caters to sizes right from extra

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

Francesca’s collections attracts many different demographics, but their target market include fashion conscious females between the ages of 18-35. They are mainly college educated and have a moderate to large disposable income. Their customer has a taste for classic items mixed with ethnic inspirations and seek exclusivity and disassociation from others. In a geographic perspective Francesca’s is widely available nationwide in a variety of formats such as free standing and shopping malls. They possess 283 locations in 41 states and continue to grow rapidly.

Accordingly, we have researched that the sustainable fashion is a growing trend in recent years and growing number of millennials are interested in the sustainable fashion market. More importantly, we anticipated that there are already big fast fashion brands like Zara, H&M, or Topshop that it is hard for J.Crew to recapture the lost customers in the fast fashion market.

In addition, their customers are sophisticated, confident people who seek not only trendy clothing, but also the best product available.

The company offers a modern and cool lifestyle, coined by their motto “for successful living”.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

“We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price.”

Materials such as wool, silk, and cotton had been used to manufacture uniforms for the servicemen and measures were taken to ration clothing for civilians. Women were more creative by showing their sense of style without expense or waste. Contrastingly, the highly competitive fashion industry today constantly drives to encourage and entice consumers to visit stores more frequently by aggressively merchandising fashion, indicating a shorter life cycle and higher profit margins from the sale of fast selling merchandise. Consumers today are more focused and demanding, forcing fashion retailers to instantly deliver the right product at the right time. Money worries, job-related challenges, and pressures about body image are concerns that directly impact fashion choices

Matalan as of now keep costs low by purchasing direct - yet you can rest guaranteed that low costs don't mean low quality. Matalan highlight fashioner wear from any semblance of Calvin Klein, Farah and Jeff Banks and also a plenty of style motivation and look books to keep you redesigned with the most recent designs. Presently, with Matalan voucher code you can spare much all the more every time you arrange on the

This model was developed around late 1990s, and Zara has been at the top of this revolution along with other large retailers such as H&M and Topshop.”(From Zero to Zara: The Secret of Fast Fashion)

They’ve been catering to the thriving city’s celebrities, fashionistas, and executives for over 30 years, and they keep coming back because of the incredible service. They even offer corporate discounts, so your entire office can dress to impress.

One the main features of H&M is the rapidity of shifts in demand and respond to customers’ needs. In fact when necessities of customers change, in only three weeks H&M can create new items. A normal clothes company needs six months to create new collections or articles. That’s why H&M does many researches all the time to find out new tendencies or variations of styles, giving shoppers last tendencies clothes.

Hbswk.hbs.edu. 2005. Zara's Secret for Fast Fashion - HBS Working Knowledge. [online] Available at: http://hbswk.hbs.edu/archive/4652.html [Accessed: 25 N

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.