Vertical, Horizontal And E Commerce Businesses

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Vertical, Horizontal and E-Commerce Businesses Conducting business online using the internet has continued to experience significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million users in 1995 to 2.9 billion users in 2014. This world of interconnectivity has provided a way for people all around the world to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity is helping to establish the foundation for a globalized community. Companies such as eBay and Amazon exploited the internet to support their business model of business-to-consumer (B2C) retail purchasing. E-commerce has proved to be a disruptive technology to traditional retail markets, such as Walmart. It also provided advantages to consumers with lower pricing, sales tax avoidance and convenience purchasing. Convenience purchasing is the ability to conduct business transactions using mobile technology from anywhere. E-commerce has become so effective that traditional bricks and mortar institutions, such as Walmart, have developed e-commerce capabilities to stay competitive. Walmart has adopted a bricks and clicks business model to help combat threats from Amazon and others. Bricks and clicks are defined as able to support online transactions while offering the convenience of
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