Viagra Product Packaging: Speaker Notes

946 Words Jan 28th, 2018 4 Pages
First, labels are printed and tagged with the RFID device. These labels are then stamped onto the bottles and cartons ready to be filled. Bottles are filled in either 30 or 100 count increments. These packages are then sent down the assembly line, where they are filled accordingly. Then the product is shipped. Viagra can either be shipped directly to the consumer, or to pharmacies for repackaging. The move to sell direct to consumers online is a brand new development and is discussed further in the areas for improvement. According to Barlas (2009), "nearly all patients will receive their doses repacked in pharmacy containers." This then adds an extra step in the process. Finally, all pills reach their intended consumers.
Evaluation
Viagra is one of Pfizer's top sellers. It can sometimes be as much as $25 a pill and accounted for $16.75 billion in annual sales in 2011 (Acharjee, 2012). As such, there are a number of strengths associated with the method of packaging prior to 2013. The company does try to keep its products from being tampered, which can increase the ease of traceability efforts. Only on one product packaging platform "Viagra…
Open Document