Viaks Nyquil Commercial Analysis

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

By displaying the innocence of the boy, it might help families who watch the commercial relate to their own children. Secondly, we see the mother in the commercial who appears slightly irritated with her son since he’s been trying all day. This character choice might help other parents relate to a situation where they’ve gotten annoyed when their child gets too involved with pretending to do something. Finally, we see the father at the end of the commercial who wants to assist his son when pretending to be Darth Vader. By showing a father who helps his son believe he was successful with using the force, it demonstrates a loving and caring relationship. This might make fathers who watch the commercial want to go out and buy the car to be that loving and caring dad.

First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

The ones selling this product obviously want to grab your attention by Halle Berry being practically the main focus. People viewing this advertisement will only be focusing on the attraction of the image, how they would love to look like her and by buying the product it might boost

Proactiv is an acne treatment that was made by two famous dermatologists named Dr. Katie Rodan and Dr. Kathy Fields. In this advertisement, Katy Perry persuade people to buy Proactiv. During this commercial Katy Perry uses emotional appeal by sharing a personal story about how acne has affected her and made her feel insecure about her face. At the beginning of this commercial they show Katy Perry being a hyper and energetic person who might seem to have perfect skin when the camera is far away from her, but as the camera gets closer to her face the audience will notice that she has a lot of acne. In this commercial, Katy Perry stated that, “I (She) have tried all the acne products but nothing seems to work for me, until I used Proactiv.” After three weeks of using Proactiv, Katy Perry said that, “All her big acne has gone flat.” Watching this commercial, there were a lot of unique techniques that Proactiv used to captivate the mind of their audiences. In this commercial, Proactiv uses the Greek philosopher Aristotle’s Ethos, Pathos, and Logos to persuade consumers that their product is valid. This rhetorical analysis essay demonstrates how Aristotle’s method is used in the Proactiv c

Lotion is something almost all of us use. It is as much a part of our daily routines as brushing our teeth. Most people don’t take into account the aesthetic value of the lotion bottle. They are just concerned about the product on the inside of the bottle but not what the bottle says about the product itself. Whether you realize it or not, the manufacturers of lotion bottles tell us a lot about the product by the shape, personality and the way it suggests how it wants to be used. My two subjects are a bottle of Jergens Ultra Healing lotion and Gold Bond Ultimate Men’s Lotion.

The first appeal is shown by using logos to give the viewer’s a reason that they should buy Cover Girl products. Cover Girl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof, and ignore-proof”, which is used to describe the product that

Due to having Taylor Swift as the main actor, leads to emotions being the strongest appeal used in this ad. This makes the audience want to buy this silk foundation to make them

That scene is impressive because the guy falls down while taking the purse out of her mouth. This commercial prove that by using Close - Up, your teeth will be stronger and healthier; you protect your teeth, they protect yourself. This commercial is not only attract women, it attracts all people who want to have a healthy teeth. By pointing that scene, this commercial is successful by proving what is the benefit of using Close-Up toothpaste.

This is Beyonce’s fragrance so it makes sense that Beyonce is the model for it. Since Beyonce is a worldwide phenomenon that many people look up to, she really grabs the audience’s attention by being in the ad. Not only is Beyonce a brand of her own, she is also a very attractive woman. Beyonce attracts men with this ad because she is Beyonce and the sexy glance that she is giving. She also lures women in with this glance because they see Beyonce looking like Beyonce and they think that if they get the same perfume that Beyonce uses, they will be sexy like she is. She is using ethos by including herself in this ad which shows that this product is a reliable and credible because Beyonce herself is using the product and being her own spokesperson/advocate for the product. This is personal branding which really works well for this ad because this is Beyonce’s product and it shows just how reliable this product

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

Oscar Mayer presents two arguments of it being natural and not artificial. In the WomensHealth magazine, Oscar Mayer uses parts of nature to present that it’s natural, but the Hollywood sign in the background projects it to be artificial. Oscar Mayer has a lot of additives that make it a good product for the consumers, like the descriptive details of what’s in it. This advertisement challenges the socio economic status including gender and age. Also this advertisement shows different ideas for the consumers to figure out, that can sometimes be elusive when you analyze it.