Victoria Bank Case

4902 Words Jun 27th, 2012 20 Pages
* The Victory Bank Case

Vlissingen 2010

* Content
The Victory Bank Case 1
Content 2
List of Figures 4
Preamble 5
1 Company Description 6
2 Current Situation 10 2.1 CRM Vision 10 2.2 CRM Strategy 11 2.3 Valued Customer Experience 13 2.4 Organizational Collaboration 13 2.5 CRM Processes 15 2.6 CRM Information 17 2.7 CRM Technology 18 2.8 CRM Metrics 19
3 The Main Challenges 21 3.1 Database 21 3.2 Employees 21 3.3 Market position 21 3.4 Extending market presence 22
4 Kapitel 23 4.1 Unterkapitel 23 4.1.1 Unterpunkt 23 4.1.2 Unterpunkt 23 4.1.3 Unterpunkt 23 4.2 Unterkapitel 23 4.2.1 Unterpunkt 23 4.2.2 Unterpunkt 23 4.2.3 Unterpunkt 23
5 Conclusion 24
6 List of
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The reason behind this was to turn the victorie bank name into a strong and recognizable market brand.
The Victorie Bank Dronten had also adopted a central approach and opted for as much of an Event Driven Marketing approach as possible back in 1999. This means that, based on specific customer events, an offer specifically focused on the applicable customers would be made.
Victorie group management focuses more on takeovers for example The first acquisition happened in 1963 when a credit company called Credos, with a very strong position in North Holland was taken over by victorie group. Acquisition meant growth and right from the very beginning all the Victorie Bank wanted to do was realise growth. And secondly, take over partners were sought out who possessed strong products (and brands) in areas where the Victorie Bank was less powerful. This often had the positive effect of being able to take over the customer portfolio, which meant the subsequent growth was relatively easy to realize.
The Victorie group focused on an international expansion which did result in the which shows that the Dutch part of the Victorie-Groep had enjoyed a

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