Victoria Secret Essay

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

As a marketing ad, Victoria’s Secret 's The Perfect “Body” ad is very effective. The beautiful girls in attractive bra and panty sets exude an unique mix of class and sexiness that it isn 't easy to do. Even if you are not the size pictured or you do not have the same “perfect” body type, you may believe that you can look sexy in their bra and panty sets. There is also a subconscious element that may lead some young women to feel good about their body and make them feel free to show their body off, if it matches the body type shown. The reverse of that is that for some women the ad would make them feel fat and want to keep their bodies covered up.

Victoria’s Secret is a retail store, which offers a wide range of lingerie, beauty products, clothes and accessories. Victoria’s Secret is owned and run by the Limited Brands Company. It accounts for more than 50% of Limited Brands’ corporate profits. Victoria’s Secret owns more than 1000 stores all over the United States. It is the most popular brand of lingerie in the US.

Recently American Eagle’s lingerie brand, Aerie, completely changed their advertising campaign to AerieReal. The AerieReal campaign consists of only un-retouched and no Photoshopped models. Before the AerieReal campaign, Aerie used models that were retouched and Photoshopped to make the models appear skinner and “more attractive”. The AerieReal campaign’s focus is to defy what other lingerie brands, such as Victoria’s Secret, sell in their advertisements. Aerie is trying to challenge the message of true beauty is only if you are skinny by saying that “The real you is sexy”. Aerie is accomplishing this by changing their advertisements in the hopes that girls will grow up to be socialized with a more positive and inclusive message, defy gender roles associated with women, and lastly, confront stereotypes of white and colored women.

In her interview with Motto, Victoria’s Secret Model Erin Heatherton admitted, “My last two Victoria 's Secret shows, I was told I had to lose weight. I remember staring at my food and thinking maybe I should just not eat.” Erin, like many, was pressured by Victoria’s Secret and societal standards to get a near perfect body image. Stores and their advertisements influence how humans behave, see themselves, and think of other people. Stores can affect consumers in negative and positive ways. Victoria’s Secret, known for its quality lingerie, has also branched off into perfumes, apparel, and lotions. Their audience encompasses mainly ranging from preteen to middle aged ladies. Many of their target audience members are easily influenced by Victoria’s Secret’s advertisement strategies and sales. Victoria’s Secret at the Empire Mall in Sioux Falls attracts customers with elaborate displays, and periodic sales and erases identity by creating a false sense of normalcy.

If you want the Victoria secret angels feel, then be careful of the lingerie you buy. A slight modification while buying your lingerie will change the way you look and

While they may have known about the trademark dilution that it may cause, I feel that they were under the impression that they could get away with it since they are just a small shop. For a small company having a similar name to a large company could spark interest and revenue. At the same time Victor Moseley’s name being used could have honestly just been what they were thinking, and it could have innocently been used. I believe that while they have the right to own a legitimate company and name it how they choose. The fact that the company name was very similar in nature is a shame, as it does create some confusion as to who owns the store, Victoria’s Secret or the Moseley’s. This confusion is what creates a dilution of the trademarked name Victoria’s

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

American Eagle Outfitters launched its lingerie sub-brand, Aerie, in 2006 (“Investor Information,” 2014). The market for

The company is of immense significance to the Australian economy and International Business as it is a trailblazer of natural and organic products that are sustainable and healthy. The firm pledges a guarantee that its products are safe and environmental friendly which is endorsed by the certifications such as ISO14001, Diamond Environment and Carbon Zero and the company is entirely child labor free.

The show is an annual fashion show sponsored by and featuring Victoria's Secret, a brand of lingerie and sleepwear. Victoria's Secret uses the show to promote and market its goods in high-profile settings. One critic from The New York Times described the initial 20th-century webcast experience as having felt like he was "watching a striptease through a keyhole". (Rothstein, 8) The Victoria’s Secret company knows that sex sells and they are milking their opportunity like no other from racy lingerie commercials to daily itty bitty bikini posts on

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” Raymond saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed originally to make men comfortable when buying lingerie for their wives.

However, that target market was the main reason it was going bankrupt, women didn’t want to enter the store. Therefore, Wexner repositioned their target market strategy and aimed to reach women who viewed lingerie as an essential daily routine, reaching a larger target audience. He researched luxury lingerie apparel in Europe, implementing the luxury feel into Victoria’s Secret brand at a lower price. Also, he incorporated the same mission statement as the parent company, “Limited Brands is committed to building a family of the world’s best fashion brands offering captivating customer experience that drive long-term loyalty and deliver sustained growth for our shareholders.” As a result, Victoria’s Secret sales began increasing rapidly, by 1995 the company was worth over $1 billion across 670 stores in the US. Currently, Victoria’s Secret reached over $7.7 billion in sales, with 1,177 stores

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Many young women in today’s society struggle with confidence and their body image. This is a huge problem in society and many people have spoken out against the influence of media on women’s body image. However, it continues to be a major problem and more can always be done to raise awareness about societies unrealistic expectations for women’s beauty. Dove’s Choose Beautiful campaign was started to promote the self-esteem of women and encourage them to see their beauty, however there are some criticisms, including the company using this campaign to increase their sales. Dove is selling a product with the expectation that confident, beautiful women will purchase it, however people still have the ability to resist the ad industry.