Victoria Secret Executive Summary

Victoria's Secret is one of the most well-known lingerie companies in the U#S# Although Victoria Secret has beautiful clothing you have to display the perfect shape to pull them off . They advertise by using celebrity endorsement like Selena Gomez and Kate Upon . Although Kate Upton was previously a Victoria secret model she was publicly humiliated because she wasn't the typical size of the Victoria Secret catalogs . The model image Victoria Secret promotes is what some women think they need to look like in order to be recognized . Victoria Secret also appeals to a higher society because their products are more in their price range . They use sex to sell their product because it grabs male attention too . Women purchase Victoria's Secret hoping

Victoria’s Secret is a retail store, which offers a wide range of lingerie, beauty products, clothes and accessories. Victoria’s Secret is owned and run by the Limited Brands Company. It accounts for more than 50% of Limited Brands’ corporate profits. Victoria’s Secret owns more than 1000 stores all over the United States. It is the most popular brand of lingerie in the US.

Recognizing employees for accomplishments such as finishing a major project, reaching sales targets or providing excellent customer service can be an important motivating factor. Set goals for workers to strive for and offer rewards for reaching them. This could be in the form of an employee of the month scheme, a bonus, or a promotion. Some companies conduct meetings where employees are recognised for good work in front of their colleagues. This can help motivate all the workers in the business to strive for success.

According to researcher Lindner (1998), motivated employees are needed in our rapidly changing workplaces to aid in the survival of organizations. Not only is it important to meet the needs of the consumer, it is equally important that to make sure that associates are taken care of and remain motivated. For this reason, Gibson, Ivancevich, Donnelly and Konopaske (2012) “states much of management’s time is spent addressing the motivation of their employees” (p. 125). According to the Encyclopedia of Small Business (2007), employee motivation is the level of energy, commitment, and creativity employees bring to their jobs; the inner force that drives individuals to accomplish personal and organizational goals (Lindner, 1988). Despite its obvious importance, employee motivation can be an elusive quest for managers due to the multiplicity of incentives that can influence employees to do their best work. The reality is that every employee has different ways to become motivated and the knowledge of how to motivate them is key to organizational success. It is imperative that employers get to know the personal needs and wants of their employees in order to establish tactics in which to motivate each of them. Once achieved, “managers are in a better position to encourage and reward employees to behave in effective ways” (Gibson et al, 2012, p.

There are as many different methods of motivating employees today as there are companies operating in the global business environment. Still, some strategies are prevalent across all organizations striving to improve employee motivation. The best employee motivation efforts will focus on what the employees deem to be important. It may be that employees within the same department of the same organization will have different motivators. Many organizations today find that flexibility in job design and reward systems has resulted in employees ' increased longevity with the company, improved productivity, and better morale.

Clearly defined goals as they relate to the organization can motivate employees through goal setting. Goals challenge to employees to make them want to explore new technology, ideas, and gain insight from a diverse workplace. Additionally, giving employees more responsibility will make them believe they have contributed with a sense of higher importance. Without motivation in the workplace, a business will suffer from the lack of efficiency from employees. Perhaps the most significant of increased employee motivation is that of increased productivity (staff@incentives.com, 2010). Therefore, it is important that employers give their employees an opportunity to work hard for their reward to obtain a high level of performance, which is an essential to the success of any business.

Employees should always be motivated; this attracts talent, opens up new channels for innovation and creativity and brings in a sense of satisfaction among them which helps the growth and development of the organization.

Victoria’s Secret is a retail chain of lingerie, beauty supplies, and fragrances. The purpose of the line is to make females feel sexy, powerful, and young. They do not have a lot of lingerie for the more voluptuous females; however, what they do have makes the lady feel sexy and confident. Victoria’s Secret was created by a man – men know how they want their women to look like so he took his imagery of beautiful women to make his lingerie line.

In the late 1970's they drew in the male eye with three models in woolen vaudeville style individual attire. It was genuinely a sex thing for the people. The, when the 80's begun VS advanced men with women giving if a women wore what the model was wearing she could get that magnificent man too. By the mid 90's, men were a relic of times passed by. (Okun, "The 35-Year Evolution of Victoria's Secret") The quest for the VS model was without further ado all the more bleeding edge provocative thong wear that more was about the individual identity of the woman and not the woman and man sharing it together. By, the late 90's women were the substance of the brand addressing the photo that women before long basically need to feel lavishly provocative underneath their pieces of clothing, and this is the time when the VS Angels were displayed as the attributes of the brand. Versus used the favored delegates to delineate how perfect the body of a woman who wore this brand could be. They without further ado give the fantasy of how you have to feel and look in your apparel remembering the final objective to offer. This technique has worked for quite a while in light of the way that there was nothing else like it. Regardless, starting late the association has continue running into an issue. Regardless of the way that the association has progressed presently, their message hasn't created, and this is transforming into an issue for the new millennial business

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

The key to an organization's success is motivation. Motivation of employees is one of the most important issues facing education today. The need to instill our employees with motivation is becoming more important especially with the shift towards a more socially and culturally responsive workforce. Knowing what motivates employees, how to provide a motivational plan that includes incentives both traditional (money) and nontraditional elements, keeping our focused on the plan and giving them the tools they need to make the plan successful, and what effect will the motivational plan have on the working atmosphere of our organization are all vital topics to tae into

Victoria’s Secret is owned by Limited Brands since 1982. Limited brands has been made an effort in creating a community that shares the brand's value with both its customers and its associations. It supports community programs that focus on empowering women, improving education and the nurturing and mentoring of children.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

There are many ways in which companies can encourage and support motivation. Some of those techniques are: Involving employees in decision making, providing feedback, keeping employees informed at all times, building trust and relationships, and much more.

There are several different ways an employer can motivate their employee's: job design & goals, performance appraisal, pay, and career development.