Victoria Secret Mission Statement

Roy Raymond in the area of San Francisco founded Victoria’s Secret during the 1970s. Roy Raymond had an idea of turning the classic underwear into luxurious and stylish fashion. Victoria’s Secret underwear differed from classical department stores’ underwear because of its color, material, pattern and style.

In her interview with Motto, Victoria’s Secret Model Erin Heatherton admitted, “My last two Victoria 's Secret shows, I was told I had to lose weight. I remember staring at my food and thinking maybe I should just not eat.” Erin, like many, was pressured by Victoria’s Secret and societal standards to get a near perfect body image. Stores and their advertisements influence how humans behave, see themselves, and think of other people. Stores can affect consumers in negative and positive ways. Victoria’s Secret, known for its quality lingerie, has also branched off into perfumes, apparel, and lotions. Their audience encompasses mainly ranging from preteen to middle aged ladies. Many of their target audience members are easily influenced by Victoria’s Secret’s advertisement strategies and sales. Victoria’s Secret at the Empire Mall in Sioux Falls attracts customers with elaborate displays, and periodic sales and erases identity by creating a false sense of normalcy.

While they may have known about the trademark dilution that it may cause, I feel that they were under the impression that they could get away with it since they are just a small shop. For a small company having a similar name to a large company could spark interest and revenue. At the same time Victor Moseley’s name being used could have honestly just been what they were thinking, and it could have innocently been used. I believe that while they have the right to own a legitimate company and name it how they choose. The fact that the company name was very similar in nature is a shame, as it does create some confusion as to who owns the store, Victoria’s Secret or the Moseley’s. This confusion is what creates a dilution of the trademarked name Victoria’s

The Limited, Inc. is comprised of a unique family of brands. Since the grand opening in 1963, the Company has grown to over 5,633 stores and 13 retail

23 years and the Company operated its women's fashion specialty retail stores in 33 states as of

Macy’s mission statement establish the importance of concentrate all of their resources in the customers. Reaching customers are essential to the success of a company like Macy’s, and for many years they did a good job. However, for nobody is a secret that Macy’s company is in trouble and that the sales growth has been weakening over the last years. Also, experts consider that things could be worse shortly. Many factors are contributing to this situation, such as the global recession, technologic, socio-cultural trends, political, economic and demographic.

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

Heather Evans is a smart, hard-working individual with a great business sense, and she has a keen understanding of the fashion industry from working as a model and as an assistant to the president of a woman’s clothing company. Combining these talents, Heather Evans was able to spot an underserved market estimated at $5 billion annually with significant growth prospects. Subsequently, Heather Evans is hoping to raise enough capital to launch a line of clothing to serve the 4.3 million women in a professional environments who would be primes candidates for a fashion label that is both functional and stylish.

Victoria’s Secret, the company that is the most famous manufacturer and marketer of women’s premium lingerie, womenswear and beauty products, and is famous for its models wearing angel wings, warned its investors. The stock is now down more than 25% so far this year and more than 40% over the past 12 months. One of the reasons for that is that Victoria’s Secret killed off its swimwear line last May. However, according to L Brands (retail company that owns Victoria’s Secret) words, the lack of swimwear contributed just to 6% of the overall drop this month. The bigger problem is Amazon. The Wall Street journal reported earlier this month that Amazon is planning on creating its own line of affordable

Forever 21 carries almost every product you can name from shoes, cosmetics, electronics, and seasonal gifts ensuring their customers have everything they need to complete the look they are going for mostly like a “one stop shop.” Forever 21 is recognized for Brand awareness by utilizing their social media hub to reach out to customers all over ensuring they get to see what is next or to come in the newest store also giving them the option of ordering online. Forever 21 is the fifth largest retailer in the United States with their largest store 162,000 sq. feet, they have been in business for over 30 years continuing to climb the chart by opening more stores to reach their $8 billion goal for 2017. F. (n.d.). Shop Formal - Shop Formal | WOMEN | Forever 21. Retrieved April 23, 2017, from http://www.forever21.com/Product/Category.aspx?br=f21&category=promo-formal

So, when I first read this discussion post assignment I immediately thought of the time I worked at J.C.Penney’s. At that current time JCPenney was developing a launch of a new brand of intimates for women “Ambrielle”. The store/department managers needed help figuring out how to launch this is our store (making the public “aware”). I remember that we thought about placement, which doors were the best for people to see it? What kind of racks and wall space did we want to use to display the new merchandise? We also received lots of signage for Ambrielle, so we had to figure out placement for that also. To peek peoples interest we launch a free “bra fitting” in that department the week of the opening of Ambrielle. We knew that JCPenney had a

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” Raymond saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed originally to make men comfortable when buying lingerie for their wives.

Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

VF Corporation is an American apparel and footwear company, with worldwide presence in over 170 countries. Currently, VF Corporation has more than thirty iconic brands that are categorized into 5 platforms within the corporate portfolio. These platforms range from outdoor sports wear to contemporary brands, and platforms in between. VF Corporation boasts that they are “highly diversified across brands, products, distribution channels and geographies” (VF Corporation, 2016). They currently are known as being “the industry’s most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels (VF Corporation, 2017).