Victoria 's Secret : An American Designer, Manufacturer And Marketer Of Women 's Lingerie Essay

Victoria’s Secret’s ad The Perfect ”Body” features ten young models each wearing a unique bra and panty set standing side by side. The target audience of the ad is Caucasian women ages 18 to 30 years old although the ad could be relevant to girls as young as 15 years old and as old as 40 years old. They are targeting them by featuring primarily young Caucasian women in their ad. While the ad appears to feature two non-Caucasian women, I believe this is a simple nod of inclusion as they are not representative of the diverse women in America. Both models have straightened hair and very European facial features.

Victoria’s Secret is a retail store, which offers a wide range of lingerie, beauty products, clothes and accessories. Victoria’s Secret is owned and run by the Limited Brands Company. It accounts for more than 50% of Limited Brands’ corporate profits. Victoria’s Secret owns more than 1000 stores all over the United States. It is the most popular brand of lingerie in the US.

While they may have known about the trademark dilution that it may cause, I feel that they were under the impression that they could get away with it since they are just a small shop. For a small company having a similar name to a large company could spark interest and revenue. At the same time Victor Moseley’s name being used could have honestly just been what they were thinking, and it could have innocently been used. I believe that while they have the right to own a legitimate company and name it how they choose. The fact that the company name was very similar in nature is a shame, as it does create some confusion as to who owns the store, Victoria’s Secret or the Moseley’s. This confusion is what creates a dilution of the trademarked name Victoria’s

Victoria secret- So, I went to Victoria secret because my boyfriend and I , we were walking around the mall and decided to go in. I mostly shop at the PINK section, so there's mostly young teen girls and young adults. I notice some couples , and a pattern that most of the guys were on their phone. The girls seem busy , and very focus

American Eagle Outfitters launched its lingerie sub-brand, Aerie, in 2006 (“Investor Information,” 2014). The market for

Did anyone ever tell you that Victoria's Secret Angels don't wake up that way? The runway models spend their days in the gym, training for the big day with the world's best fitness trainers and health coaches.

Victoria’s Secret is a retail chain of lingerie, beauty supplies, and fragrances. The purpose of the line is to make females feel sexy, powerful, and young. They do not have a lot of lingerie for the more voluptuous females; however, what they do have makes the lady feel sexy and confident. Victoria’s Secret was created by a man – men know how they want their women to look like so he took his imagery of beautiful women to make his lingerie line.

Heather Evans is a smart, hard-working individual with a great business sense, and she has a keen understanding of the fashion industry from working as a model and as an assistant to the president of a woman’s clothing company. Combining these talents, Heather Evans was able to spot an underserved market estimated at $5 billion annually with significant growth prospects. Subsequently, Heather Evans is hoping to raise enough capital to launch a line of clothing to serve the 4.3 million women in a professional environments who would be primes candidates for a fashion label that is both functional and stylish.

I remember the first time I ever stepped foot into a Victoria’s Secret, I was fifteen years old. I was mesmerized by the bright pink and white walls. The signature PINK dogs scattered all over the PINK side of the store. The cosmetics section was sparkling in the distance and the signature fragrances filled the air. I remember the feeling of finally being grown up, here I was shopping for fragrances and bras in the same store that my Mom and Aunt bought theirs at. When you are fifteen there is nothing else in the world that matters more than feeling grown up, you are no longer a kid and there is a whole new world for you to explore. Talking to women, most have the same first experience at the store, in fact it is nearly the closest thing to magic some young girls will experience in this era of their lives. This unfortunately, is not going to be about that coming of age experience this paper is a whole lot deeper than any fifteen year old girl buying her first grown up bra could ever imagine. Victoria’s Secret a common name in households with women from young adulthood to mature womanhood. What is Victoria’s actual “secret” you may ask? That would be a whole behind the scenes world of global fair trade issues and sweatshops.

Victoria’s Secret, the company that is the most famous manufacturer and marketer of women’s premium lingerie, womenswear and beauty products, and is famous for its models wearing angel wings, warned its investors. The stock is now down more than 25% so far this year and more than 40% over the past 12 months. One of the reasons for that is that Victoria’s Secret killed off its swimwear line last May. However, according to L Brands (retail company that owns Victoria’s Secret) words, the lack of swimwear contributed just to 6% of the overall drop this month. The bigger problem is Amazon. The Wall Street journal reported earlier this month that Amazon is planning on creating its own line of affordable

According to the American Psychology Association sexualization occurs when “individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness.” When reading this statement I strongly believe our society is overly sexualized. With the rise of social media, the popularity of reality TV and new means of advertising, the sexualization of our society has increased. With this growing idea of sexualization comes many problems such as, mental illness, eating disorders and a culture based mainly on appearance and willingness to reveal your body. The role of feminism that gained popularity in the past few years has turned into a ‘brand’ for pop stars and their self-sexualization.

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” Raymond saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed originally to make men comfortable when buying lingerie for their wives.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Established in 1956 by Robert Liebeskind, Ann Taylor, an upscale woman’s clothier began operation in New Harford Connecticut. Ann Taylor was established to cater to working women who wanted style and class to be their trademark. Ann Taylor or ANN is in the retail clothing industry. According to the ANN website, their purpose is to, “inspire and connect with women who put their best selves’ forward each day.” (Ann Taylor) Kay Krill, CEO of Ann Taylor states on their website that, “At ANN Inc. we share a profound commitment to our clients. For more than half a century, we have evolved with the needs of real women, who live full active lives. Our values are her values. We understand that a woman expresses herself by what she wears- at work,

Louis Vuitonn is one of the world’s most highly recognised and highly expensive fashion brands. Dealing from handbags, luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses and books. They have a wide range of merchandise and the logo is known throughout the world its brand value is at 28.1 billion and it is ranked number 14 on the world’s most valuable brand. Louis Vuitton or the full name Louis Vuitton Malletier is a French fashion brand it was founded in 1854 on the Rue Neuve des Capucines in Paris, France. The brands logo is Louis Vuitton’s initials LV, and it is the monogram that appears on most or near all of the products from handbags to jewellery. It sells its products online, boutiques and high end department stores. The Louis Vuitton Brand and the famous LV monogram are among the world's most