Victoria's Secret Brand Foundation

The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market.

Roy Raymond in the area of San Francisco founded Victoria’s Secret during the 1970s. Roy Raymond had an idea of turning the classic underwear into luxurious and stylish fashion. Victoria’s Secret underwear differed from classical department stores’ underwear because of its color, material, pattern and style.

The Limited, Inc. is comprised of a unique family of brands. Since the grand opening in 1963, the Company has grown to over 5,633 stores and 13 retail

If you think that mens lingerie is less important, then you should take a closer look at all of these collections from Adult Smart. Some men think that they don’t have to wear special underwear to attract their partners. But, once they see what Adult Smart offers, they will be very surprised on how they can entice their beloved ones.

For this creative history project, I conduced a prezi about the progression of lingerie in the United States with my partner, Margret O’Connell. Since March is Women’s History Month, I figured this project would be very fitting. Lingerie is most commonly known as a sex symbol; however, in early American History, lingerie was more of an aesthetic. The first example of this would be the corset. Lingerie was pioneer by Lad Duff- Gordon who wanted to free women from more restrictive corsets. We found this project to be another example of women empowerment and not just portraying women as objects, which has been more of an issue in the current century.

Each of her pieces were beautiful dresses that hug a woman’s body to showcase its curves, while showing the right amount of skin. Her collection was filled with exquisite metallic appliqués, open backs, sheers and plunging necklines, all which makes the perfect look to wear when you want all eyes on you. The silhouettes and fabrics utilized simply embellished the women’s body and added seduction without crossing any lines. The collection counted with six gorgeous pieces that ranged from cocktail dresses to gowns which range from $1500 to

Although the clothes looked luxurious and beautifully made, they followed the Christian Louboutin brand's early trajectory toward the Eurotrash crowd. You might find young women in the sheer lingerie tops and maybe in the tricksy little dresses in a Madrid night spot (Victoria Beckham included).

It also has wide varieties for plus-sized women who find it difficult to get the right fit. There are six main brands which operate under SFG and they offer a variety of designs by acknowledging the value of their

With the constantly evolving inventory, the products in the new arrival collection are a delectable combination of playful approach and sex appeal. The shoppers would find men’s underwear styles including men’s thongs, briefs, bikini, jockstrap and g-string for men. Keeping the color options to the basic, the brand kept the

Products: The clothes are stylish, yet simple and built for comfort. The pieces in the collection were designed to work together, so customers could creatively vary their look from day to day. They were designed to make getting dressed easy, and to be versatile enough to be worn to work and out for the evening. Fisher was adamant about designing clothes for real women and developed forgiving silhouettes that flattered women regardless of their body type. The fluid clothes were designed to take the personality of the wearer.

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” Raymond saw an opportunity in his discomfort and in 1977 borrowed $80,000 to open Victoria’s Secret as a store designed originally to make men comfortable when buying lingerie for their wives.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its products in Europe, Spain, Americas and Asia Pacific through retail and wholesale channels and with selective license arrangements. In addition, it licenses third parties to manufacture and distribute products using the Burberry trademarks. It categorizes

VF Corporation is an American apparel and footwear company, with worldwide presence in over 170 countries. Currently, VF Corporation has more than thirty iconic brands that are categorized into 5 platforms within the corporate portfolio. These platforms range from outdoor sports wear to contemporary brands, and platforms in between. VF Corporation boasts that they are “highly diversified across brands, products, distribution channels and geographies” (VF Corporation, 2016). They currently are known as being “the industry’s most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels (VF Corporation, 2017).