Victoria's Secret

Focus group was the chosen data collection design by the PBL group. Polit & Beck (2017) argued that he benefits of this data collection include: cost-effective and time-effective; the participants feel empowered which encourage them to express freely their emotions and opinions therefore is enhanced the collection of rich data. The limitations associated with focus groups indicates to bias potential; the level of confidence of some of the participants to express themselves in front of others or the possibility to adopt the “group think” or the most powerful and vocal participant rather than expressing own perception (Ellis 2016). Neuman (2014) believes that mixing the participants with different status may impact on the study ' outcome as participants are more confident if they are sharing a similar background. Therefore, it was decided that the participants will be split in two focus groups: students

Target market- The target market is made up of males, females, age groups, income, and also the location of your house. Hollister's target market is mostly high school and college students. Hollister and Abercrombie and Fitch are owned by the same person. Abercrombie and Fitch were originally designed for college students, while Hollister was lower priced for high school students. I think that college and high school students both shop at Hollister. Hollister is less expensive then Abercrombie. Although it is pricier then other young adult stores. I think Hollister targets middle to upper-class income in Ohio. Most of my friends shop at Hollister since it is fashionable and reasonably priced.

Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper & Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation.

Imagine a collection so wild, so versatile, so sexy, every body shape becomes perfect. The Victoria’s Secret Brand founded by Roy Raymond has taken over millions of store in the U.S. world and can be seen through many commercials, billboards, and magazine advertisements. The Company specializes in lingerie, intimate apparels, swimwear, sleepwear, beauty products, and etcetera. The brand was created for women to feel beautiful, sexy and confident behind close door for personal reasons and to also feel upper class elite, because the brand itself is known for having high quality material and being very expensive. “The world’s best bras. The sexiest lingerie. The most beautiful supermodels. Discover what’s hot now.” (Victoria’s Secret Ads) is an

Also, the data collection instruments used in this research project was focus group format because it create a means for the researcher to observe the participant closely and it was less fearful for research participant because of the group settings, which created a collaborative understanding between members.

Victoria’s Secret is the biggest chain in America, selling trendy and fashionable intimate apparel supplies for women. Victoria Secret aims on quality because more consumers are concerned with the environment nowadays. As of right now, Victoria’s Secret Company’s brand presence with over 1,000 company stores across the globe. One of the company’s top strategies when it comes to advertising is having top famous models as their brand ambassadors that have been a success. The company’s active online marketing is active blogs and catalogues to create awareness about their product lines. There is a huge amount of sales that comes from VS websites and catalogs that come up to $1.6 billion. Victoria’s Secret is successful when it

One of the essential techniques of conducting a qualitative research is focus group. It consists of participants that should be representative of a local population. While qualitative research does not focus on precision, it does ensure richness of the researched topic. This paper will explore the benefit of a focus group as a means to research the topic presented to

In the 90’s Victoria Secret grew by signing successful supermodels such as Tyra Banks, Heidi Klum, and Karolina Kurkova (Gibbons, 2014). On the other hand, Victoria Secret was created by Roy Raymond and wife Gaye to make every man feel comfortable buying lingerie for their women without having to wonder if it’s good or not because everything at Victoria Secret is said to be “perfect” for every woman. Victoria Secret target audiences are the middle women, while Victoria’s Secret PINK target audiences are the younger and college women. Also, inspires young teens and high school age girls to shop at the

Victoria’s Secret has an interesting marketing strategies. For example, as we know that Victoria’s Secret products is made mainly for women who are 18 and older, however, men also watch their fashion show or read their magazine because they have glamorous models advertising their products. Victoria’s Secret uses their strategies in a smart way where they encourages men to buy bras and bikinis as a present to their wife or girlfriends, in order to make them as glamorous as the models used in Victoria’s Secret

Seductive and amusing, Victoria’s Secret has evolved into a company eluding a highly influential cultural presence around the world. Demanding the attention of its millions of consumers, Victoria’s Secret has expanded into a corporation that is presently worth $1.9 billion, and contains 670 stores across the country. (elitereaders.com. 11.11.2015) Practically inescapable, the company’s vast portrayal and emphasis on physical appearance encourages its customers to place their values of self-worth on their outward image, and, as a result, creates a distorted association between being perceivably sexy and being empowered as a woman. Observed from its immense growth as a company, Victoria’s Secret flourishes through its use of marketing and

Victoria’s Secret is an American designer, manufacturer and marketer of women 's premium lingerie, Womenswear and beauty products. With 2012 sales of $6.12 billion it is the largest American retailer of women 's lingerie (Wikipedia, 2015). Victoria’s Secret was founded by Roy Raymond on June 12, 1977 in San Francisco, California, as a result of experiencing embarrassment when purchasing lingerie for his Wife Gaye in a department store. He wanted to create a store that men would feel comfortable shopping and purchasing lingerie. According to Wikipedia, 2015, Raymond chose the name “Victoria” to correlate the refinement of the Victorian era. His selection of the “Secret” was to reflect what was concealed underneath the clothes.

Abercrombie & Fitch Co. ("A&F") a specialty retailer operates stores and direct –to-consumer operations through its subsidiaries. Incorporated in Delaware in 1996, Abercrombie & Fitch Co. under the Abercrombie & Fitch, Abercrombie kids, and Hollister brands sells: casual sportswear apparel, including knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear; personal care products; and accessories for men, women and kids. The Company also operates stores and direct-to-consumer operations offering bras, underwear, personal care products, sleepwear, and at-home products for women under the Gilly Hicks brand. A&F operates over thousand stores in North America, Europe and Japan.

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

It has also entered into other markets successfully. The other products which are launched by Victoria’s secret are swimwear, fragrance, music Cds, body and bath care products, cosmetics, sportswear collection, pink collection for teens shoes and apparel.

The use of focus groups as a qualitative and interpretive method of enquiry comprises of a number of strengths and weaknesses.