Victoria's Secret: The Effects Of Body Image Campaigns On Society

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The first one features thin models, the second one shows average-size models, and the third one shows no models. The authors try to prove that the exposure of thin ideal bodies in the media does negatively impacts young women’s body images. It was concluded that women that were exposed to thin ideal bodies resulted in a higher body-focused anxiety than those who are exposed to average-size models and no models. This article will be able to support my thesis because it shows the negative effects of exposure of thin ideal bodies to the female public and my thesis is about the negative impacts of ideal bodies exposure on self-esteem and self-image. This article will be used in the psychology section of the

The Fashion Industry is affecting our body image in a huge way. They are the number one contributing factor in how we perceive ourselves and what is normal, especially in young girls. The following research shows some of the negative effects of the Fashion Industry. First, the negative effects of the media on body image and how it give countless an unrealistic views of what is normal. Second, how the Advertising and Magazines can affect our self-image in a negative way by using extremely thin models to promote sales. Eating Disorders will be looked at lastly, to reveal the high number of women and young girls suffering from anorexia and bulimia and how much responsibility falls on the Fashion Industry. The conclusion will end with the review of key factors and how the fashion industry has affected the self-esteem and body image of our society.

A seven year old girl is sitting in her living room watching her nightly hour of television while eating an after school snack. A Victoria’s Secret commercial comes on depicting the image of beauty for her and she is immediately enthralled. She goes to bed that night thinking about how beautiful the “Barbie Dolls” on television were and she strives to be like that when she grows up. Ten years later, the same girl is now seventeen years old and living in a world inhabited with eating disorders and anxiety. She is living in constant fear that she is not “pretty enough” and feels that people will “like her more” if she lost “just a couple more pounds.’’ For the last two years, she has been overly obsessed with perfecting her body image. Teenagers,

To feel body confident, you need to be happy with who you are as a women with or without curves. Many women in this century are facing a lack of confidence by the way they look. Women may lower their self esteem by seeing another women with a beautiful feature and compare their look with someone else. A women’s body image is based on thoughts and feelings regarding the way her body looks. Sometimes, they also believe other people are judging their appearance which can affect their body image. Victoria’s Secret unveiled their campaign slogan the “Perfect Body” with an image of tall and skinny models. However, Curvy Kate, a lingerie brand, recreates an image using models of all shapes and sizes mocking the Victoria’s Secrets slogan. I argue that the Victoria’s Secret slogan, “The Perfect Body” shouldn’t symbolize their tall physique models by aiming for women with a smaller waist size. The advertisement shows its audience that the perfect body is for smaller and slimmer

Self-esteem plays a big part of body image. People have to feel good about themselves and be comfortable in their own skin to be happy. In today's world, it feels almost impossible to be happy, this generation is all about the media which makes having self-esteem 10x harder. Millions of pictures are posted of expectations of how women should look. In an article written by Pavica Sheldon, she states that ”The average American woman is 5’4 and 140 pounds, whereas the average female model portrayed in the media is 5’11 and 120 pounds”. Women are placed into a box telling them they have to look a certain way and if they don't they're simply not good enough. Besides being put into a category women numerously get called nasty names like slut or whore if they show too much. Piggy and fatty if they're overweight. Or “stick” if she's too skinny. Nothing is ever good enough is what it feels like. For example, Kylie Jenner, if you grew up watching “Keeping up with the Kardashians” you know how she looked before all the plastic surgery she got done, she now looks completely different. An account wrote, “What are they giving Kylie?” and someone quoted the tweet and said plastic. So even if women try to fix their imperfections they still get shamed down for it by calling them fake.

Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

When it comes to a perfect body many people have different opinions and views on how it should look. Although, one appearance in particular that has been known as the “ideal image” is to be thin and skinny. Society usually expects females to go by this image and follow the steps in order to achieve this appearance. When it comes to the media this image is the pure example of what a woman should look like. Society believes that they must be a replicate of this image so they may be accepted, but why? Media might have something to do with this way of thinking. In this era, media is the main focus, it tells society what to wear and buy, even how to look. The mediums such as films, ads and commercials help display a stereotypical image of a woman and society eats it up because this is what they’ve come to know.

Research indicates that exposure to thin ideal images in women's magazines is associated with heightened concerns for body shape and size in a number of young women, although the media's role in the psychopathology of body image disturbance is generally believed to be mediated by personality and socio-cultural factors. The purpose of this research study is to know and gather solid facts and reasons about fashion magazines affecting the teenagers’ body image in a form of research to self evaluation through careful accumulation of acceptable data and relevant resources for such data to be precise and spontaneous in its respected details to support results.

Today I’m going to talk about the Media and a women’s body image, and how the media could be harming you and your children. Have you ever read a magazine or watched TV and say wow I wish I look like her? The media sets out tons of images and videos of a way an average woman should look like when in reality what the media is showing is unrealistic goal to achieve. Whit the media showing off only one body image or what they would say “perfect,” body image they can cause serious problems mentally and physically in a women’s mind and body.

As a marketing ad, Victoria’s Secret 's The Perfect “Body” ad is very effective. The beautiful girls in attractive bra and panty sets exude an unique mix of class and sexiness that it isn 't easy to do. Even if you are not the size pictured or you do not have the same “perfect” body type, you may believe that you can look sexy in their bra and panty sets. There is also a subconscious element that may lead some young women to feel good about their body and make them feel free to show their body off, if it matches the body type shown. The reverse of that is that for some women the ad would make them feel fat and want to keep their bodies covered up.

In this day and age, the epidemic of these so called ‘beauty’ standards is only getting worse and worse. Because of photo modification, low self esteem in regular everyday people is starting to become something that is nearly considered normal. Today, 42% of girls from age 5-8 want to be skinnier, 52% of girls aged 9 to 13 feel better when they are dieting and by the age of 17, 78% of girls are unhappy with their own bodies. Think about

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

While Forever 21 hires countless models to represent their brand, Chrissy Teigen, one of the most sought-after supermodels, was fired for being “too fat.” Body shaming is one of the main issues that young people face in today’s society, and this can send out negative effects on how young people perceive their own bodies. We must learn to accept each other because everyone’s different in their own ways, and not everyone has a “perfect body.” As the years progressed, the store became more accepting to our society. Forever 21 is a fashion brand that promotes the latest trends that target young adults and teens through the stores, social media, and their models. Today, the company provides a diverse atmosphere that invites middle-class young adults and teens in any gender, size, and ethnicity that mainly targets fit, light-skinned young women who are into the latest fashion trends.