Video Advertising And A Video Tutorial

Trimble (2014) states that ‘With online video quickly becoming a key means for people to satisfy their information a entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at peril.’ But this is not true only to small businesses, Larger businesses that don’t take advantage of this, will lack the presence that other business have by implementing this advertising strategies.

The use of 4 P’s, on the other hand, ensures maximizing the resources of the company. When considering price, place, product, and promotion, all aspects of the product/service are considered. Both distributors and customers are emphasized. Equally important, the company’s perspective is taken into account, especially in finding cost-effective ways to make, distribute, and promote products and services. The sales philosophy, which “engages an organization to seek out customers aggressively and persuade them to consume existing offerings,” is part only of the promotion part (Morgan 1996, p.20). This sales philosophy must be combined with cost philosophy, “The only way to improve our profits is to reduce our marketing and production costs,” to safeguard the profitability of products also.

Marketing principles made a fast swift from the conventional methods to the modern marketing. From the literature, we can marked the shift from product centric view to customer centric view .i.e. from” inside-out to outside-in”. This made an outstanding shift from Mc Carty’s 4p concept to value based marketing. Emphasising this shift the Piercy(2009)imprint that marketing is a set of management activities that define ,create and deliver value to the customers.

One of the two major strengths of VF Corporation is their deep knowledge of their consumers, which contributes to their competitive “edge unparalleled in the industry” (VF Corporation, 2017). By performing in-person interviews, global segmentation surveys, and video ethnographies over the last four years, VF Corporation has gained significant consumer insight on what consumers desire in order to create lifelong loyalty to the brands that call VF Corporation “home” (VF Corporation, 2017).

When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).

Schmitt (1999) developed “five different types of experiences, or strategic experiential modules (SEMs)” to indicate customer’s need from Sense, Feel, Think, Act and Relate to achieved marketing objectives. It breaks traditional thinking of a rational customer, and bring new concept of experiential marketing in live brand experiences. It helps to identified Sony’s experiential marketing strategy, which were applicable to this report context and analysed for study based on those.

YouTube is the largest video sharing community that had been set up in 2005 by three former employees of pay pal. Since then YouTube has seen wild growth and has helped it’s present owner, ‘Google’ in earning a huge amount of money.

Product- Product is anything that is in market for sale and which should solve the needs of customers. Product should be well packed and should be visually interesting.

The Research Project question I chose was “What is the best way to make a short promotional video for marketing?” I chose this question because it combined two different interests of mine, which include marketing and filming/directing/acting. I wanted to learn more about how videos can be effective in marketing and how they can be filmed to communicate a message about a product, service, or company. This information could be beneficial to not only me, but also to other filming enthusiast who may be interested in a challenge or people in the marketing industry who may be thinking about using the video medium to promote something. I faced many challenges in my process of researching about using film for marketing and also when making my own video for marketing purposes. My research was full of primary and secondary sources that gave me valuable insight into the topic. The answer to my Outcome was invalid as there is no ‘best way’ to create a film for marketing, but I discussed the guidelines in order to create an acceptable marketing video for all ranges of goods and services.

Social media is blowing up everywhere and it's opening up new job opportunities for those all around the world. In one corner of the social media platform list, is a site called YouTube. This website was created in February of 2005 by the founders Jawed Karim, Chad Hurley, and Steve Chen in order to help the world find videos on only one easy site. Youtube has blown up since then and is worth around 26-40 billion dollars all because of the creators making videos on the site. The makers of the videos on the site can now call YouTube their stable job, as long as they have a big enough following of subscribers. Some YouTubers are famous and have a big fan base that watch every video of theirs no matter what it is, but you don't just get

Third, the place component relies on the availability of selling points in accessible locations in relation to the potential customer base. The availability of the product in prominent department stores and franchises contribute to the marketing of the product in this approach. Last, the promotion component represents the means a marketer may use to increase the product awareness to the targeted customers through methods like advertising, packaging, and sales pitches. "The term 'marketing mix' was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address" (Kar, 2011), announcing the 4-Ps approach to marketing's dominance and setting it as a framework for marketers for decades.

Explainer videos have become a major tool for businesses and start-ups to convey their value proposition. But how effective are they? The key to proving their success is by paying attention to the conversion rates, measured by actions such as a purchase through your e-commerce site or the completion of a form.

In the 1950s, the marketing strategy was based on the 4Ps (Product, Promotion, Place, and Price) or what was known as the “Marketing Mix” (Tanner, Jr & Raymond, 2012, pg. 5). They created the offer of goods and services and then communicated that offer to the public. Making sure that the product or service was delivered to the customer, whether in a store or directly to their door was important. However, the most important aspect was making sure the price was just right to make it sellable for the exchange. Even though, there is evidence that the marketing mix is extremely limited, it is still the backbone of marketing (Constantinides, 2006, pg. 408). The marketing mix strategy is still in place but these days there is something more that needs to be added.

First of I will start talking about the problems they faced at YouTube was facing. YouTube has faced a lot of problems in its life time so far and the main issues they faced were with scalability. The main reason YouTube faced so many issues was due to its large and rapid growth, YouTube went from a small website to a technology giant and large player in the IT industry practically overnight. The solution to dealing with this large and sudden growth was to keep things simple, by using simplicity this allowed YouTube to cope with the large growth. The simplicity approach was used to conquer a lot of problems. Make it simple, look for the simplest solution to a problem, sure the problem

Youtube, a video sharing website has turned the tables for marketing at unimaginable angles. This giant website, with popularity more than any other online sphere has given birth to whole new ways of marketing and reaching your desired audience. For the 21st century marketer, this brings in good news as well as bad news.