With the growth of modern society the question of whether or not television (TV) is dead has risen in order to try and help understand the ever developing digital age. The term ‘dead’, however, is perhaps an overstatement as television isn’t necessarily dead yet, it has simply been trying to stay relevant and essentially has been ‘dying’ since its commencement in the 1940’s. Firstly, we need to ask, what is television? Author, Elihu Katz, provides a perfect understanding in which he states that television
FTV 106A – Midterm Study Guide TA: Matthew Perkins 1A IDs – People to Know: • Eadweard Muybridge (1830 – 1904) o Born in Britain, emigrated to US early in life, by the 1870s had become a very prominent photographer, mostly photographed nature and animals; very well known o 1872 – Leland Stanford (one of the richest in the state) questions whether or not a horse has all its feet off the ground when it gallops, hired Muybridge to take pictures of racehorses and prove or disprove this o 1877 –
Teenagers : A New Marketing Target | | Table of Contents Acknowledgements 4 Abstract 5 Introduction 6 Chapter 1: Literature Review 10 1.0 Introduction 10 1.1 Definition of teenager 10 1.2 Their culture : their purchase attitudes 11 1.3 Their importance in the French market 12 1.4 A customer to secure of loyalty 13 1.5 The difficulty of brands to figure out teenagers 13 1.6 The politic of product of brands 14 1.7 The new means of communication and advertising of brands