Video Game Consoles - Marketing

The very first ‘Video Game’ was invented by Edward U. Condon in 1940, At first it was a simple game called ‘Nim’. In nim players try to avoid picking up the last match. Thousands of people played it, although the computer won at least 90% of the games. Around ten years later in 1950, a new computer program was created by Claude Shannon for the game of chess. In autumn of 1972 the first gaming console was released by ‘Magnavox’ and they called it the Odyssey. Three years later, the next big gaming console arrived when Sears sold the first ‘Atari Pong.’ This was the beginning of a long partnership between Atari and Sears. This relationship lasted multiple years, and Sears sold several successful games. Multiple years later in 1985, Nintendo released the Nintendo Entertainment System. This new gaming console dominated the Gaming Industry and grew Nintendo’s Company. Nintendo created several gaming console legends, such as the Game Boy, Nintendo 64, Game Boy Advanced, Nintendo Gamecube, Gameboy Advanced SD, and Nintendo DS, all of which made a huge impact on everybody’s childhood from 1985 to 2005. In the late twentieth century and early twenty-first century Playstation and Xbox also started releasing consoles. They are still to this day making successful Gaming Consoles, and individual games, as well as Xbox and Playstation.

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

There are many people play video game, pc game, massively multiplayer online game and mobile game, the game industry is increasing. Because of technology, the game industry can develop more game which have high quality, and develop more generation of console.

With all these elements concerning the gaming industry. PlayStation 4 continue to outsell its competition. Which is the Xbox One as well is the Xbox 360 and the Nintendo. In turn makes it the number one gaming console worldwide. Sony has committed to cultivating it's gaming system for the next generation to enjoy the product. Sony PlayStation 4 has no pressure with it status in the gaming industry with it significant prices, and design. With gives reasoning to buy the console.

Video games were originated first in laboratories by scientists. “This first idea came from their imaginations in late 1940s but unfortunately it did not reach the people as they were confined only to laboratories. This situation was observed till early 1970s until arcade games became popular.Then later on a new start-up named “Atari” unleashed a new

Over the last 25 years the video game industry has grown rapidly, becoming a significant player in the media landscape, rivalling that of television. The industry is dominated by three key players, Sony, Microsoft and of course Nintendo, which will be centred on. The core strategy behind these global giants revolves around the same key idea, that money is to be made in software as development and manufacturing costs keep the consoles break-even sales price from most consumer price points (Williams, 2002). However the approach taken by Nintendo varies considerably from its two main rivals.

In 1988 one company sat firmly on top of the home video gaming market: Nintendo. No one expected it to be toppled especially not from it partner, Sony. Since the PlayStation was announced at the Consumer Electronics Show in 1991, it has been making its mark on history. Sony announced the Play Station which was the Super Disc, but so much more: it could also read Super NES cartridges and play music. Being the behemoth it is, Sony had a whole music division and movie studio (Columbia Pictures) to work with.

Sony’s PlayStation 4 (PS4) is one of the most sold consoles so far, and its competitors have unsuccessfully tried to beat it since its release in 2013-2014. As the successor to the PS3, PS4 sold millions of units in first few months after its release. Many authors have discussed the reasons behind its success, and some authors have argued the unexplainable success of the PS4. However, after reviewing may articles about the PS4, and Sony corporation in general, I learned that there are many reasons behind the Sony’s success: first, Sony was consistent with its consoles from the beginning to make video games consoles instead of consoles for many things. Second, Sony’s PS4 console was cheaper than the other consoles at the market, and PS4 was more convenient than the other consoles with different games that satisfy all gamers. And

The consumer video game systems offer an exciting opportunity to discuss and analyze the design of technology based on the strategy of each of the players within the industry. We will focus our analysis on the next generation of video consoles: Nintendo’s Wii, Microsoft’s Xbox 360 and Sony PlayStation 3 (PS3).

Sony must focus on remaining in this unique segment and leveraging its perceived uniqueness as a technology leader. Instead of competing on Nintendo’s terms, Sony should not react but exercise “Ukemi” by furthering its position in the serious gaming segment.

By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements.

Sony’s innovative approach and successful brand name, being associated with numerous motion pictures, computer entertainment, music, television, and online businesses, makes Sony one of the most successful, extensive entertainment and technology companies in the world.

Way back then, Sony entered the market originally as a supplier of components for Nintendo Entertainment System (NES) home console. However, when Nintendo failed to introduce new technologies that would improve the gaming experience, Sony grabbed the chance to seize the opportunity. Sony

The video game console industry is a very competitive segment. This segment requires a keen eye on product development as well as strategic product marketing and a rather large logistics arm to ensure rapid distribution to targeted areas. Video game industry in the US, which is hugely driven by retail sales of software and hardware, registered revenues of USD ~ million in CY'2012. Even so with the advent of new video game players in the industry, the revenues decreased by 11.7% compared to

With the advancement of new technologies such as high definition(HD) and motion sensors it was only natural that consoles would evolve to incorporate these new breakthroughs. The first seventh generation console to be released was Microsoft’s Xbox 360 on