Video Game Consoles - Marketing

2769 Words12 Pages
Video Game Consoles Video Game Consoles Video Game Consoles Name | Varun Punjabi | Class | PGDM - Communications | Subject | Marketing Management | Roll No | 39 | Scope: The Indian video games sector in 2011 was driven by the urban middle class/upper-middle class population, who adopted both static and handheld games. Rising income levels, increased availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360 as well as growth in retail chains were primary factors driving the demand for video games in India. An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see tremendous advances especially with the inclusion of virtual reality…show more content…
The company has worked hard to restore its reputation at a time when competition between the big three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony has focused on the motion sensing controller Move, as well introducing 3D technology to video games. Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had suffered a cyber-attack leaving the data of millions of its users exposed to potential theft and fraud. The company has worked hard to restore its reputation at a time when competition between the big three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony has focused on the motion sensing controller Move, as well introducing 3D technology to video games. Extensive R&D: Research and development costs amounted to ¥ 427 billion or 6% of revenues in 2010/2011. Sony does not break out R&D costs related specifically to its video game products, but has stated publically that it is now working on a new Vita console which is due to be launched in Feb 2012; and is likely to be gearing up for the next generation of static video game consoles, that are expected around 2012-2013. SWOT: Sony Corp Market Assessment: * The three tenors: Sony, Microsoft and Nintendo. Video games are dominated by the big three consoles makers that include Sony, Nintendo,
Open Document