Video Game Industry Analysis

"William Higinbotham, who in 1958 created a game called Tennis for Two…" (The Beginning), is the one credited for the invention of the video game. At this stage in time, this new innovation did not spark much interest with the public. "Computer and video games themselves did not become part of the

Although, seeing as video games are increasingly popular today, not everyone met as unfortunate of a fate. Today, many could credit this to the video game development corporation known as Atari, which arose in 1972 and continuously flourished until about 1982. In 1972, Atari came out with PONG, the first electronic arcade game, and it was an enormous accomplishment that exploded into what is now called the electronic gaming revolution. As time passed, Atari managed to triumph over its competition time and time again, but that is not to say that each of the failed corporations did not feature something that is used today. In fact, a couple of the failed organizations contributed something original to what is common today. For instance, Fairchild Camera and Instrument creating the first system that could play several different games, rather than just one. Another aforementioned group, RCA, was the first to produce and utilize keypad controllers instead of paddles or joysticks. Other consoles that came along, such as Intellivision and Vectrex, sported better graphics than the Atari’s consoles and games, but they still did not manage to gross the amount of money that Atari did because Atari was still on top of collecting all of the most entertaining and enjoyable games of their time. Keep in mind what attracted the masses to video games in the past: fun and addictive gameplay, not how good they looked. Now that the principal eras of gaming have been

Stories, visual art forms and music are contained in video games to help provide entertainment. There are few other mediums that utilize all of the art forms used in video games. Video games have been accepted as its own art form in modern society. Inside the Smithsonian American Art Museum there is a video game exhibit that showcases the progression of video games. More artists can thrive in today’s world now that a new art form exists. Video games have positively influenced our culture, for it allows artists to express themselves and inspire creativity in others.

Video games are a big part of life in modernized countries. It is one of the biggest entertainment money makers and of the things people enjoy doing. They are now mostly played inside the comfort of your home, with a console or computer. But things weren 't always like this. About 40 years ago you would most likely go to the arcade to play. The consoles they had out were either expensive or not good enough to compete with the arcade ones. Classic video games were made with 4-bit pixels and in very low resolution than modern day games. Over the decades, game machines continuously evolved and become more and more powerful, capable of stunning visuals and graphics. In the 21st century, social media, smart phone and tablet technology entered the gaming scene. Casual games become the norm attracting previously non-gamers into the market. However, if those low-quality games were never made, the games would not have evolved into the games they are today. In this article, I will cover main game a platform from the 1970’s to present day explaining what they are, their key development dates, features and limitations.

Even since the first GameBoy has appeared on television and magazines, video gaming has flooded the game industry. The classic game of Pong where two players control a console which allows them to use a flat white line on the screen to play a game of tennis was the first arcade game to ever receive a universal acclaim. The first gaming console was introduced in 1967 by a German born television engineer who invented a gaming console that connects to the television, called the Brown Box.

The Xbox One is the most advanced entertainment and video game platform in history. People all over America would line up at the doors at a local Game Stop or Best Buy, spending hours waiting to get a chance to be one of the first owners of this technological masterpiece. The video game market accounts for $70 million in 2013, with console games making up 43 percent of that total. Microsoft has produced some pretty successful gaming systems, such as the original Xbox and the Xbox 360. These consoles were very popular and used by many because of the price, exclusives, interface innovations, graphical performance and brand loyalty. With the upcoming release of the Xbox One, rumors began to spread and the idea of the new console having and

The first major video game system was put into production I 1972 by Magnavox. The inventor of this system that was originally called “the brown box” was Ralph Baer. Baer “licensed the system to Magnavox. In 1972, Magnavox released the design as the Magnavox Odyssey, paving the way for all video game systems that followed.” (American History SI). The first game for the “Magnavox” was “light gun”. Over the next forty four years video gaming system and games have changed the world as we know it. Over the past sixteen years video games have become very realistic, almost real life. Some of these games like “Grand Theft Auto” are very graphic and have been blamed for the corruption of youth minds causing people to act out what is seen in the games.

Video games have been around for the past 45 years and have been enjoyed by millions of Americans and people across the world. It all began with a console named Atari that offered a very simple tennis game. The game had no characters and no story line, just a black screen with two lines and a dot that a player can move up and down and enjoy with their friends to kill a quick 30 minutes. Now, we have various types of consoles available on the market that offer a variety of complex games that include characters, story lines, missions and improved graphics.

Videogames first entered the market place in 1972 with the release of the Magnavox Odyssey, but did not become widely popular until the 1980s with the release of the Nintendo Entertainment System (NES). Between then and now, videogames have not only advanced the technology within the games themselves, but also changed how we think and act. Primitive in comparison to today’s consoles, the NES was revolutionary at the time, both for its hardware advances and its critical timing of release: directly after the ‘Great Videogame Crash of 1983’.

The video game industry has undergone significant changes from the early days of Atari. It now covers multiple sectors and generates more revenue than the movie and music industry. Last year total revenue in the U.S. eclipsed $23.5 billion, jumping 5% from a year earlier. A big part of that increase is due to a shift away from physical games towards digital software. In the past 5 years’ video game publishers have focused on expanding their direct to consumer channels through robust digital offerings. Meanwhile, the emergence of mobile gaming, eSports and virtual reality are poised to take the industry by storm in the next few years. With the industry growing at a rapid clip, it should be near the top of any investor’s list.

The gaming industry has evolved from a small production into a blockbuster business and is the fastest growing category of mass media around today. This industry is a vital part of the global and U.S. economy, contributing to job opportunities and a constant increase in GDP revenue. With sales that outweigh most other markets, gaming has added to the GDP by almost $5 billion. The revenue from gaming is an estimated $82 billion which is five times greater than global music, $16.5 billion, and similar to movie revenues (André Marchand and Thorsten Hennig-Thurau 2013). Over a 25-year period, the gaming industry has grown annually between 9% and 15% which is outperforming the U.S. economy, at only a 2.4% annual increase. The expansion that this industry has undergone in just the last decade has bean a huge feat for the economy as well as the U.S. culture.

Scoffed at by many during its infancy, the global video gaming industry has become a multi-billion dollar enterprise today that promises continued strong growth in the future. With several platforms and thousands of game titles available in hundreds of languages, video gaming systems are increasingly popular among young and old players alike. Although uptake patterns continue to shift among major target countries, video game demand, particularly online gaming, remains strong in countries such as South Korea. The objective of this report was to identify a country in Asia that would be a favorable market for a product launch from Krome Studios, currently Australia's largest video game developer. Krome Studios has a proven track record of success that makes it especially well situated to expand its international operations into a growth market such as South Korea. In this regard, the results of the research showed that South Korea represents the most favorable target country at present for Krome's business goals and recommendations are provided in support of this initiative.

Video game console industry is tasked with development, publication, manufacture and distribution and sells the electronic devices for games, accessories and software. The number of pixel and image contained determined traditionally gaming devices. The current development brings about 3g polygon imagery that has been pioneered by Silicon graphics institute. The industry is segmented into two different sectors with the first being the software sector which constitutes the games themselves and the second is the infrastructure and the technology that is needed to support the playing of the games. These sectors make the game industry. The

Herman et all (2002) points out that history of video games begins from 1971 year, when Nutting association released 1500 machines with Spacewar video game. At the beginning it was too difficult to control the game process and playing machines had huge dimensions. But by the time with new technologies they become more compact and easier to play. According to the information given by Herman et all (2002), the period between the years of 1978-1981 is called ‘golden age’ of video game industry. In this period the arcade games ‘Football’ and ‘Space Invaders’ were released. All previously known sale records were broken by these two games with nearly equal wages. In this time interval great breakthroughs in the field of graphics were achieved,

The video game console industry is a very competitive segment. This segment requires a keen eye on product development as well as strategic product marketing and a rather large logistics arm to ensure rapid distribution to targeted areas. Video game industry in the US, which is hugely driven by retail sales of software and hardware, registered revenues of USD ~ million in CY'2012. Even so with the advent of new video game players in the industry, the revenues decreased by 11.7% compared to