Video Gameplay Of The Games Consoles

2188 Words Dec 10th, 2014 9 Pages
The industry that I have chosen to analyse within this essay is Games Consoles; this particular industry was chosen because I have a personal interest and knowledge of the market, which I believe, will help me towards analysing it. The Games consoles industry includes both static and portable consoles, static consoles being devices which are played through a television as opposed to portable devices which can be played on phones and tablets. According to (Mintel 2014) there is currently a 'big three ' who dominate the static games consoles - Xbox, PlayStation and Wii. All three of these games consoles are owned by separate companies. Xbox is developed by Microsoft, PlayStation developed by Sony and Wii developed by Nintendo. Currently within the market there are two consoles for each of Xbox and PlayStation, as 2014 sees the first year that the Xbox One and PlayStation 4 have been on sale since it was released in November 2013. These join the Xbox 360 and PlayStation 3 consoles which have now been on the market for many years. In the diagram below on the left from (Mintel 2014) by VGChartz we can see it illustrates that the big three currently control 100% of the static console industry with Xbox having a market share of 44%, PlayStation 47% and Wii 9%. Although as we can see above to the left Nintendo is in much difficulty within the static console market with its Wii and Wii U consoles, the company still dominates the portable console market. The market includes two…
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