Video Games And Its Effects On Children

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

What companies do is that they make things sound awesome that way the children can go to their parents and ask for it and the way they get what they want is to whine to their parents. Food and drink companies now have many ways to reach children as the line between entertainment and advertising is increasingly blurred. It’s not just the ads on TV, children are being targeted through the internet, social media, viral marketing, celebrity endorsements, and even smartphones. That teaches them how to be consumers and overly conscious about materialistic things.

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

Marketing and branding a product is a very practical practice for any business that wants to generate revenue, and ultimately become successful. Corporations have a plethora of methods to attract consumers to their products that they use to appeal to all demographics in order to maximize their profits. However, there is one demographic in particular that draws the majority of the attention from large corporations from its sheer size alone, children. During the course of this essay, information will be drawn from the views of Naomi Klein, Ann DuCille, “The Merchants of Cool” documentary, and Episode 14 Season 5 of The Simpsons “Lisa Vs. Malibu Stacy”, regarding methodologies of marketing that business use to make profits, that actually end up negatively affecting children.

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

Have you ever wondered why Mcdonald’s happy meals have toys in their commercials? Mcdonald’s put toys in their commercials because kids love toys. They know that kids enjoy playing with toys and that kids will ask for a happy meal just for the toy. Mcdonald’s and many other companies use this method to affect kids. This is effecting kids negatively!

The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children 's tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful

Throughout modern society, children have become the primary consumers of marketing (Hill, 2011, p. 348). As the documentary Consuming Kids illustrates, infants are easily deceived by society, culture, and especially media scams (Barbaro, 2008). Marketing has shifted the focus of children from traditional playing to various consumerist desires. This paper will explore the causes of the mass decline in childhood identity and the social implications involved. The impact of marketing for children will be examined through its effects on culture and society, children’s identity, consumerist tendencies, the increase in need for media and their effects through symbolic interactionism. Jennifer Ann Hill states, "Consumerism has led to a host of seemingly endless needs for sophisticated electronic media technology, making it increasingly difficult to provide children with an environment that allows for creativity or original thinking" (Hill, 2011, p. 352)??*** and the presence of this marketing is the catalyst to several different issues in the development of children (Hill, 2011, p. 352). In this report, I will contend that marketing is detrimental to the growth of children shaping youth to become lifelong consumers and how it is a societal problem.

Do you have kids who cry and whine like little twats until you buy them things they don't need with money you don't have? Well it's not your fault that they’re defective, well it is, but it's also marketing companies fault. Kids are pretty stupid, and marketing companies take advantage of that by bombarding them with advertisements.

First off, marketing to children has become a favored way for companies to succeed in earning money. Since marketing to children has become an efficient way for companies to get children to buy their products, the income of the amount of money companies make from children has dramatically increased throughout the years. To illustrate, in ‘’Study Shows Fast Food Companies Aggressively Market to Kids, Minorities’’ to explain the amount of money marketers spend on marketing to children, Wartman states ‘’Indeed, the $4.2 billion dollars spent in 2009 on advertising by the fast food industry is working… 40 percent of parents report that their children ask to go to McDonald’s at least once a week and 15 percent of preschoolers ask to go every day’’ (Wartman). In this quotation, it is clear that companies are wealthy, they spend an excessive amount of money only to provide advertisements. This technique of advertising works well since it is proven that children want to go to McDonald’s every day, that is because McDonald’s

Younger children do not understand the persuasive intent of advertisements, while adolescents have a hard time distinguishing the intent of marketing techniques between commercial and program content. Using research that analyzes children behavior, marketers are able to create convincing strategies to reach young people. One powerful tactic they use is the promise of a toy with your meal. McDonald’s Happy Meals, for example, include toys usually tied to the newest movie or TV shows, which acts as a transition for children to transfer their feelings about the characters or show towards McDonald’s. The idea that eating should be fun influences children in regards to their food choices. Another strategy used

We all love new things: jackets, shirts, shoes, smartphones and apps. Who doesn’t feel good when they have the latest and the greatest thing that draws the attention and admiration of our peers? But why do we feel so good and how did we know what product was going to make us feel so good? Advertisers. The modern American child is clearly a target for companies seeking to make more and more money from kids who constantly want more and more stuff. But advertisers fail to acknowledge the harm they are doing to children and our society, and it is clear that advertising to children and teens unfairly takes advantage of their inability to identify when and how they are being manipulated. Marketing and persuasive techniques are powerful tools for

These products along with many other popular children’s products influence and shape the young minds of our children. Utilizing the positive aspects of popular culture can help teach today’s youth morals and values, but it is important for parents to realize that there are negative influences in popular culture, and it is there responsibly to teach their children to take advertising at face value, and as a form of entertainment.

With children being the target, the way children establish friends and bonds with them is effected. Children naturally want to impress their peers. With this in mind, advertisements use this as a marketing advantage. Media and products that target children are now developing more on what’s trendy. This causes children to think that they are defined by what they have rather than who they