Video Library : Case Study

There are basically six technology-driven threats to the traditional rental model: (1) Cable companies offering Video on Demand (VOD), (2) online movie downloads, (3) online movie rentals, (4) disposable DVDs, (5) illegal movie downloads and DVD copying, and (6) Digital (or Personal) video recorders (DVR). (Jackson) One could also consider traditional pay-per-view (PPV) as and additional substitute. Only one of these seven, online movie rentals has proven to be a major competitive substitute for traditional movie rentals. All other areas, except traditional pay-per-view are expanding rapidly, but some face significant challenges.

The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes.

Every company will focus on supplying a service, product, or both. How and where the product is made plays a crucial role in the company’s success. In order to help visualize how the products are made process maps are formatted. These process maps can help to identify areas that need improvement. In order to implement improvement, process development will be implemented. The form of good that a company supplies is also important and to ensure that the best product is distributed product development is conducted. Target Corporation is a complex company, which provides consumers with their necessities.

The organisation’s goal is to achieve long-term value for its customers, shareholders and its employees through domestic and growth outside of Australia.

Their short term objectives would be increasing sales. The vision would centre around employee co-ownership with the happiness of partners as the ultimate purpose. The mission is the satisfaction of employees. Finally, the value would be to represent the best possible choice, as a result of providing the best quality, trust and customer service.

The goals the business wishes to achieve are not far from reach, the business has been around for a long time and is now at its maturity stage hence it has the required finances to pursue its goals

Avi is a Jewish man who lives in France; he taught math for 30 years and considers himself to be "pro-Israel." With this in mind, Avi (an Orthodox Jew) is protesting the French government's ban on religious items. Wearing religious items is important to Avi because he has to wear the traditional "kipa" to keep faith with his Jewish religion. There is a local organization who happens to be a "pro-Palestine" group that has already started to contemplate political action to oppose the French law; its members are all Muslims, many who are angry because their daughters can no longer wear the "hijab" (headscarf) in school. In my opinion it would be in the best interest(s) of the local organization and Avi to team up to lobby the government, organizing a peaceful protest against the new law, and teach people about the importance of religious freedom. (Howard-Hassmann, 2005)

Their main focus is to create effective strategic framework that capitalizes on the strong market consumer direction, cash optimization from their assets, and maximizing their financial strength. By doing so, the company not only becomes effective, but also efficient and furthermore, it strengthens their business position in the global market.

Entering and transforming the video rental industry was a large undertaking for the start-up company. The first marketing objective the company undertook was the process of building a brand. Netflix’s identity was crucial to future growth and success. Without a strong brand, competitors with deep pockets could have easily duplicated the company’s business model. Secondly, leveraging technology was critical to establishing the business and infrastructure growth. The consumer base was the final objective Netflix sought to achieve. Retaining and growing subscribers were fundamental to revenue and marketing goals.

business purpose. All-in-all their promise is to have the best quality in customer service with a

The ability to manage information plays a critical role in developing a firm’s capabilities in customer relationship management, process management and performance management (Mithas, 2011).

Introduce Visa cards: Blockbuster should unveil Visa cards that earn the user credit toward video rentals and music purchases. This would be a very creative idea and it would also help them to cater the European and Asian markets.

The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for a new avenue for securing movie rentals. In 1998 Netflix headquartered in Los Gatos California began operations as a regional online movie rental company. While the firm demonstrated that a market for online rentals existed, it was not financially successfully. Netflix lost over $11 million in 1998 and as a result significantly changed the business model in 2000. The new strategy included focusing on becoming a nationally based subscription model and focusing on enhancing the subscribers experience on their website. The change in

The company aims at improving their sales to ensure that there is a high return on the investment and maximize the profits that the company targets to accomplish.

For instance, organizations can now understand how business models, strategies and resource allocation affect financial, human, intellectual, manufacturing and social capital. In a certain engineering company in South Africa, the use of integrated reporting helped in understanding how customer loyalty transforms finances in the long term (IIRC, 2013). The increased understanding on how organizations create or destroy value has enabled many organizations to change their business management model in order to create maximum value (Eccles & Krzus, 2010).