Video Marketing : Making Your Business Thrive

consumers are not passing along online videos for utilitarian purposes. They may pass along the online videos even if they do not care about the topics, these topics do not connect with them, or these videos are not very entertaining and useful to themselves. These findings may be explained by the fact that the most shared online viral ads are inspiring, funny, cute, cool, sexy, or shocking, instead of being useful, interesting, and relevant to lives of online video senders and recipients (Unruly Media, 2013)… (p. 915) This study also demonstrates that U.S. consumers’ online video sharing attitudes, intent, and behavior are determined by some important predictors in Palka, Pousttchi, & Wiedemann’s (2009) model of viral marketing, including perceived pleasure, subjective norm, and cost. These findings are enlightening to both academia and industry. (p.

The ski industry has historically been creative in its marketing ventures, which include glossy, full-page magazine ads and full length films that are released at the beginning of each season. The films and ads display the best pro skiers in the best new gear, and serve as effective marketing tools. In recent years, a new form of advertising has helped the industry reach a large demographic almost instantly; social media. The ability to use social media allows companies to share their online advertising content with everyone who is on that social media network, allowing access to millions of people with just a few clicks. As a result, video marketing is becoming an increasingly popular method of advertising for everyone in the ski industry, from small start-up companies to the worlds largest and most popular ski resorts. Also, the invention of the GoPro, the most popular and advanced handheld camera out, has enhanced the online marketing aspect of the industry. This camera is waterproof and impact proof, can fit in the palm of hand and can be mounted or fixed to almost anything. Stemming from technological advancements in the film industry, and social media, video marketing and its promotions have become a successful asset to the ski industry.

Through our creative videos we are also able to help our clients reach national audiences with both television and online distribution platforms.

After all, GoPro content is authentic and shareable. Undoubtably, when it comes to marketing, this gives the brand a clear advantage.

The videos are entertaining, of course, but entertainment is no longer the goal; it is a tool. Many broadcasters insert standard advertisements into the music video format, this indicates the power of music videos not only to promote themselves but to sustain sufficient viewer interest that other products can be promoted between successive music advertisements.

Companies all over the world use visual advertisements to influence individuals to buy their products. With the increased use of technology and websites such as YouTube, companies are taking advantage of this medium to broadcast their ads globally. Two well-known underwear brands have both recently released advertisements to sell similar products using different approaches. Victoria’s Secret, “All new body” advertisement aims to attract young female viewers to purchase their new underwear range. This vastly contrasts Berei’s “bounce” ad, which is selling very similar products. It is evident that in both advertisements there are similarities and differences between their language, purpose and audience, even though they are both selling women’s

These types of videos are really interesting, original, smart, and thought provoking. What's not to

If a customer is in a dealership, I would play several videos of different phases of life. One video would be of a customer in a sports car that focuses on the life before kids. A sports car that may be smaller and showcase how a compact car can go fast and be convenient. The next video could be of a couple and their kids and all the adventures they could go on. Showcase the DVD system and all the pros of having a high end car. The last would be a video of an older couple driving around on a Sunday drive enjoying the views that the Lord had provided. This would appeal to the sense and joys of life. How Lexus has every aspect for the fast and furious, to the family life, to the home aloners. Let people know that Lexus has you covered. Make sure that the brand shows all aspects of life from camping to city

When MarTech Advisor needed a influential article about video advertising in 2017, they turned to Bob Reina, who is the CEO of Talk Fusion. This is Renia's second article for the online publication that is read by more than one million advertising and marketing professionals. Reina's first article, Video Marketing Boosts Customer Engagement and Profits, was so poplar with MarTech Advisor's readers that they requested that Reina share his industry expertise with their readers once again. Reina's firm, Talk Fusion, offers marketers ways to engage their audience with video, including video emails, Talk Fusion's signature product.

Knowing your audience is imperative to successfully get your message across and in creating trust between you and those you are trying to “sell” to. To begin with, an audience has to trust you in order to want to “buy” from you, whether it is a product, service or idea, trust is vital to making you worthy of the audience’s attention. Second, once the audience trusts you as a person (you have good values and be ethically and morally above board) then and only then can you give your “sales” pitch. Here the delivery of the message is dependent on your tone, word choice, personal confidence in your purpose, quality of presentation and emotional responses to questions and voiced concerns in response to your pitch. When all of this is accomplished, then the audience is “sold” on what you are offering.

Or consider the “Dear Kitten” ads from Friskies. The internet is obsessed with cat videos. OBSESSED. Recognizing this Friskies created the original “Dear Kitten” spot which appeared as an ad before videos on YouTube. The spot became so popular that an entire series has followed, each more delightful than the last. The winning technique for the ads is in allowing the viewer to become engrossed in the “Dear Kitten” narrative, only spotlighting the product at the end of the

Many people have to read about some of the advertisement and persuasion way to educate themselves. While there is a lot of advice and explains how they are work in our daily life, and how marketing employ use it to convince people. It is hard to do it because it is not easy to have the experience for how could you persuasion on people to buy, or how to advertise things, but with some of the ways on this article that can lead you and help you to learn more. At the same time you could take some background on the advertisement, and ways to persuasion on people. This article collect the best parts in ways to advertisements and how to persuasion on people and put those in frame work. This framework helps people who want to know about this section

Vine is a video sharing service that utilizes a short, looping video tool that permits individuals and companies to share their original videos with the masses. The service has numerous applications, one of the main applications is giving individuals the opportunity to convey their message in video form at no cost across multiple platforms that reaches millions. Prior to Vine many politicians, marketers and journalists had issues holding their audience’s attention long enough to convey their message because videos consisted of long narratives; however, the brevity of Vines limits such issues. Vine also allows companies and individuals to apply their creativity to video making in order to better hold their audience’s attention. Therefore, Vine

Our dance class is being held by Happy Hippie Dance Studios and will be running a free Bollywood dance program. This 30 second video advertisement would be found on TV and YouTube. TV channels would include family channels and the advertisement would be played at times of the day where most members of the family are watching TV. For example, between 4-8pm. The ad would be pitched on YouTube before childrens videos, educational videos and music videos.We have chosen to put the advertisement on at these times and on these media platforms because they are family orientated and are often watched by members of the family at all ages.

Crafting videos that have no relevance to the physical product is a common tactic amongst successful YouTube ad creators because the product they are attempting to sell may not have many differentiating factors to base a strong argument on and because advertisers aim to engage viewers within 15 seconds,